Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Newhouse Partners with HootSuite for Social Media Certification

Thursday, October 31, 2013, By Keith Kobland
Share
Newhouse School of Public Communicationsvideo

A unique partnership will allow computer users to receive social media certification from Newhouse and Hootsuite. This video explains the new venture.

Newhouse Partners with HootSuite for Social Media Certification from Syracuse University News on Vimeo.

Here’s the transcription of our story:

Google Glass video transcript

Professor Ward: “Whether it was the iPhone or the smart phones when they came out and how quickly they were adopted and Google Glass is probably gonna be one of those next technologies that are gonna change how people are using digital and social media.”

“Just like in the class before, I mentioned that I was going to share Google Glass in the social, global classroom with Ty the Wonder Dog and anybody else, and so I thought it was sort of fitting that he helped me get Google Glass that he would come today and get to meet you.”

“It’s important for us to try these out and see what it’s going to mean. Also wearable technologies too. There’s going to be smart watches and other devices that are coming out too so we just have to be prepared for what’s coming next and that’s what we’re hoping to do here is try out the Google glasses in class, come up with some ideas for different applications for them, actually develop those ideas and use social media to collaborate with teams, with each other to develop the ideas and then use social media to share ideas to get feedback and get votes for the best ideas with the winning ideas being ones that will be developed into actual Google Glass apps so the winning teams will have Google Glass apps created as part of the class.”

“The screen swivels a little bit to adjust for different sizes of peoples’ shapes of their face and they’re meant to sit a little higher on your nose. So if you have a narrow nose, because it’s set for mine, it might be sitting too low. So it’s almost like thinking of sitting up higher on your eyebrow there.”

“For me, I had preconceptions. So I thought it was going to be a lot different. I thought they were going to be more disruptive, more intrusive and have a lot of stuff going on distracting me. In fact what they really do is they’re off most of the time but when I need them to help me or do something I turn them on or speak to them and they do what I asked them to do.”

Kyle Thewatt: “Okay Glass. Record a video.”

Professor Ward: “Again with smartphones, they’ve been around since 2007. Over 50 percent of the population has smartphones, so people are used to sharing information on their smartphones and sharing it on their social networks. So, yeah, it has become a much more common place and so people are more comfortable sharing ideas, information, conversations and then just this is just another tool to help make that easier for you.”

“Okay. Now we are going to have you touch there’s a button up here on the side. So go ahead and find that button.”

“They expect it to be a three billion dollar-plus market so what the students are learning in here and the apps that they will be developing could be could part of the you know a new industry emerging around Google Glass and other wearable technologies. So, yeah, we’re preparing them for the jobs of the future and this is just one example of how we’re doing that.”

Ashley Obasi: “I really think Google is ahead of the game. But as far as taking the place of my, I guess traditional or what would be considered traditional cell phone, I don’t think the glasses will be able to do that for me personally, but definitely for someone who’s more into tech and gadgets. I think this class is great. I think it’s really interesting, um, it’s something that I really enjoy, social media, so I’m really interested in moving forward and learning new things about it.”

Professor Ward: “But if you can use social media to collaborate with team members to develop an innovative idea, then that’s going to get you the job.”

  • Author

Keith Kobland

  • Recent
  • How New Words Enter Our Language: A Linguistics Expert Explains
    Friday, July 25, 2025, By Jen Plummer
  • Impact Players: Sport Analytics Students Help Influence UFL Rules and Strategy
    Friday, July 25, 2025, By Matt Michael
  • Bringing History to Life: How Larry Swiader ’89, G’93 Blends Storytelling With Emerging Technology
    Friday, July 25, 2025, By News Staff
  • Mihm Recognized for Fostering ‘Excellence in Public Service for the Next Generation’
    Wednesday, July 23, 2025, By Jessica Youngman
  • Oh, the Places You’ll Go! Celebrating Recent High School Grads
    Monday, July 21, 2025, By News Staff

More In Media, Law & Policy

Class of ’25 College of Law Graduate to Be Inducted Into the U.S. Olympic Hall Of Fame

A runner for most of her life, Marla Runyan L’25 crossed yet another finish line when she walked the stage in May to accept her diploma from the  College of Law. While this was quite an achievement, she is no…

Professor Nina Kohn Serves as Reporter for 2 Uniform Acts

College of Law Distinguished Professor Nina Kohn is helping to create “gold standard” legislation on some of the most important issues facing older adults and individuals with cognitive disabilities. Based on her legal expertise, including in the area of elder…

250 Years Later, Declaration of Independence Still Challenges, Inspires a Nation: A Conversation With Professor Carol Faulkner

In June 1776, from a rented room in Philadelphia, Thomas Jefferson penned the first draft of the document that would forge a nation. The stakes were high, amidst the ongoing war with the British, to find the right words to…

Philanthropy Driven by Passion, Potential and Purpose

Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it…

First-Year Law Student to First-Year Dean: Lau Combines Law and Business to Continue College of Law’s Upward Trajectory

Three decades ago, Terence J. Lau L’98 walked the corridors as an eager student in the College of Law, then located in White Hall. He knew he had been given a rare chance—and a full scholarship—to be a part of…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.