Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Newhouse Partners with HootSuite to Offer Social Media Certification

Tuesday, October 29, 2013, By Wendy S. Loughlin
Share
Newhouse School of Public Communicationssocial media

ASMS-drip-email-header

The Newhouse School and HootSuite have officially announced the launch of the Advanced Social Media Strategy (ASMS) Certificate.

Geared toward working professionals, the ASMS Certificate is earned online through 15 self-paced lessons on social media strategy, including the following topic areas:

  • Strategic Planning Process: Social media strategy and appropriate listening and response tactics are covered, including insights on social influence, measuring success and ROI.
  • Content Strategy: Content marketing topics including paid social, engagement, curation and real-time responsive marketing provide participants with an overview of the various strategies in use today.
  • Situation and Environment Analysis: Participants receive an introduction to the social media ecosystem, including social relationship software, campaign management and analytics.
  • Information Management and Threats: Participants learn about issues relating to privacy, protecting customer and employee data, crisis management and information security.

Newhouse Social Media Professor William J. Ward serves as the primary instructor. “Social media can be part of everyone’s job—from human resources, sales, customer service and new product development to marketing and public relations,” says Ward. “The Newhouse-HootSuite Advanced Social Media Strategy Certificate provides specialized training that helps organizations bridge the gap between digital and social media skills.” Participants interact with Ward through personalized feedback and assessments.

Early ASMS participants have included representatives from Universal Sony Pictures Home Entertainment, Coors Light, Edelman, the Florida Panthers, lululemon athletica and others.

“I work in the marketing department, building out the marketing campaigns for each of our title releases, and social media is always a big part of this mix,” says Joel Trenthowan, family product manager of Universal Sony Pictures Home Entertainment. “The ASMS Certificate provided a fantastic opportunity to enhance my industry knowledge and build my social skill set so I can be more effective at designing a social media strategy.”

As global brands, businesses and agencies expand their social efforts and look for ways to remain competitive, HootSuite and Newhouse identified a clear need to develop a certification for business professionals who want practical social media skills combined with a strategic understanding of how social media can be used across the entire organization.

“To fully unlock the value of social, organizations must ensure everyone understands the implications of social media on their businesses, so they’re on the same page and speaking the same language,” says Greg Gunn, vice president of business development at HootSuite. “The ASMS Certificate helps achieve this. A lot of businesses will benefit from having top-notch, social media experts on staff.”

Newhouse School at Syracuse University Partners With Hootsuite To Offer Online Advanced Social Media Strategy Certification from Syracuse University News on Vimeo.

HootSuite, with close to eight million global users, now has more than 500 classrooms enrolled in its Higher Education Program, which was launched with the Newhouse School in January 2012.

More information about the Advanced Social Media Strategy Certificate will be available through a free, 15-minute live webinar on Tuesday, Nov. 5, at 2 p.m. at http://newhouse.hootsuite.com/webinar.

More information is also available at http://newhouse.hootsuite.com or by contacting Michael Blondé at asms.support@hootsuite.com

  • Author

Wendy S. Loughlin

  • Recent
  • University Musicians, West Point Band to Perform Together This Weekend As Part of Events Around Military Appreciation Day
    Friday, September 22, 2023, By Christine Weber
  • Turning Young Enthusiasts Into Scientific Researchers
    Friday, September 22, 2023, By Wendy S. Loughlin
  • Languages Unlock Opportunities for English for Lawyers Alumna
    Thursday, September 21, 2023, By Hope Alvarez
  • Fall 2023 Career Week: Helping Students Achieve Professional Goals
    Thursday, September 21, 2023, By Gabrielle Lake
  • A Commitment to Arts and Sciences Excellence
    Thursday, September 21, 2023, By Dan Bernardi

More In Media, Law & Policy

Languages Unlock Opportunities for English for Lawyers Alumna

Languages act as a guide for communicating our goals and dreams. It’s how we make sense of the world and connect with the communities around us. Become fluent in a variety of languages, and it’s like collecting keys that unlock…

Law Student Tyriese Robinson Named Inaugural Recipient of the NDNY FCBA Hon. Norman A. Mordue ’66, L’71 Law Scholarship

The first recipient of a scholarship established in honor of the Hon. Norman A. Mordue ’66, L’71 is second-year law student Tyriese Robinson. The Northern District of New York (NDNY) Federal Court Bar Association (FCBA) Hon. Norman A. Mordue ’66,…

Robertson Fellows Aspire to Serve as Foreign Service Officers

Interested in careers in the foreign service, Zoe Prin and Forrest Gatrell took advantage of internships and other opportunities as undergraduates that exposed them to the inner workings of government, policymaking and service from differing vantage points. While Gatrell obtained…

Craig M. Boise to Conclude Tenure as College of Law Dean at End of Academic Year

When Craig M. Boise stepped into his role as dean of the College of Law in the spring of 2016, he described his vision to create “a sustainable law school that leverages the knowledge, skill and imagination of its faculty…

Meet Biko Skalla ’18, Voice of the World-Famous Savannah Bananas

Baseball is America’s pastime, a game rich in history and time-honored traditions, where change is slow to be embraced and slower still to be adopted. Then, there are the Savannah Bananas, a minor league baseball team that has changed the…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.