Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Veterans
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Veterans

Lyndy McLaughlin joins IVMF as assistant director of communications for digital media and marketing

Tuesday, January 8, 2013, By News Staff
Share
appointmentssocial media

mclaughlinLyndy McLaughlin has been appointed assistant director of communications for digital media and marketing at the Institute for Veterans and Military Families at Syracuse University (IVMF). McLaughlin will lead the institute’s strategic digital media and marketing initiatives, including social media and user experiences in web and mobile environments, using a combination of design, technical and communication skills.

As a member of the institute’s communications team, McLaughlin will produce strategic new media marketing components, including infographics, digital publications and interactive online experiences. In addition, she will be responsible for all digital and social media marketing and implementation, manage the student social media team, evaluate new media analytics and marketing return, and manage the IVMF video archive and other new media services. She will also enhance the IVMF’s instructional offerings by collaborating with subject matter experts to create interactive, media-rich learning experiences.

“Lyndy has done outstanding work for the institute in the past, having designed several of our veteran and military family entrepreneurship program websites and assisting this summer with the redesign of the IVMF site. We are very excited to have her on our team and look forward to the new marketing and communications possibilities that her presence will open for us,” says Dan Savage, IVMF chief of staff.

McLaughlin joined SU in 2008 as new media analyst in the technology services department of the Martin J. Whitman School of Management, where she was responsible for overseeing and executing the entire life cycle of digital media projects from concept generation to delivery. She most recently served as assistant director of marketing at Whitman, where she was responsible for leading the creative design, evaluation, development and implementation of strategic marketing campaigns; including web design, print collateral, HTML email marketing campaigns, digital signage and high-end video production supporting the marketing and communications functions of the Whitman School.

Prior to working at SU, McLaughlin worked at Integrated Marketing Services, a Syracuse-based advertising agency, and within the marketing/communications department at Welch Allyn. She holds a bachelor’s degree in graphic design from the State University of New York at Oswego and is currently pursuing an M.S. in new media management through the S.I. Newhouse School of Public Communications and the Whitman School at SU.

  • Author

News Staff

  • Recent
  • Data Privacy Day 2021: Is Your Personal Information Safe?
    Monday, January 25, 2021, By Daryl Lovell
  • Spring 2021 Office of Research Events Focus on Research Success
    Monday, January 25, 2021, By News Staff
  • A&S Speech Disorders Professor: Poet Amanda Gorman’s Story Shares Important Lesson
    Monday, January 25, 2021, By Daryl Lovell
  • Syracuse University Names Four as “Unsung Heroes” in Honor of Rev. Dr. Martin Luther King Jr.
    Monday, January 25, 2021, By News Staff
  • WAER Will Transition to the Newhouse School This Summer
    Monday, January 25, 2021, By Wendy S. Loughlin

More In Veterans

IVMF Advisory Board Welcomes New Additions

The Institute for Veterans and Military Families (IVMF) has announced two new members to its advisory board with the appointments of Mark Elliott, global head of military and veterans affairs for JPMorgan Chase—IVMF’s founding partner—and Ken Fisher, co-managing partner of…

Alumnus’s Journey into a Combat Engineer’s Traumatic Memories Featured in Wordgathering

As a Marine combat engineer with the 11th Marine Expeditionary Unit, John Gibson’s job was to identify improvised explosive devices (IEDs) and mines, place and clear obstacles, lay out concertina wire and build bunkers. This essential, physical and tactile combat…

Syracuse University Press Seeking Submissions for 2021 Veterans Writing Award

Syracuse University Press, in cooperation with the Institute for Veterans and Military Families (IVMF), is now accepting entries for its 2nd Veterans Writing Award. All entries must be submitted between Dec. 15, 2020, and Feb. 15, 2021, via mail or…

Stories of Service: Ernie Davis ’62 and Jared Lyon G’13

In celebration of veterans, the University recognizes the experiences and stories of student, faculty and staff, and alumni veterans. These stories are just some of the many from among the veteran and military-connected community members on campus whom the University…

Stories of Service: Shanon Meeks and Jennifer Vollbrecht

In celebration of veterans, the University recognizes the experiences and stories of student, faculty, staff and alumni veterans. These stories are just some of the many from among the veteran and military-connected community members on campus whom the University is…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.