Media, Law & Policy

Students’ mock campaign parallels real one

Tuesday, November 6, 2012, By Cyndi Moritz

diazlawrence“#ElectionClass, Social Media and the 2012 Election” is a new course in the School of Information Studies that examines the impact of social media on presidential campaigns as the electoral process unfolds in real time.

Students have created and run mock campaigns alongside the real ones. That means as rhetoric over the economy, abortion rights and immigration has escalated between the campaigns of President Obama and Mitt Romney, it has done the same in the virtual battle being waged in the parallel universe of #ElectionClass in the contest between Matt Diaz and Robert Lawrence for the presidency of the fictional “Amercia.”

Check out the students’ take on how their campaigns went here.