Barb Reilly, managing partner and executive director for Arnold Worldwide, will visit the S.I. Newhouse School of Public Communications on Tuesday, Oct. 23, as a guest of the Eric Mower Advertising Forum. She will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. Follow the event on Twitter at #MowerForum.
Reilly has been with Arnold Worldwide for 15 years. She led the charge for JetBlue Airways during their first two years in operation, as well as accounts including Talbots, Pearle Vision, Ocean Spray Cranberries, Gillette, Vertex, Citizens Bank and Huntington Bank. She also oversees Arnold’s pro bono and charitable giving efforts.
Reilly ran Women’s Insights, a group at Arnold dedicated to understanding the role women have influencing the purchase of products and services. As part of this effort, she worked with brands like Jones New York and VW.
She has also helped create the agency’s InsideOut Marketing Practice, which helps brands maximize their external efforts by strengthening internal communications and delivery. She has worked on programs for clients like Strayer University and Santander.
Her 30-year advertising/marketing career includes work on both the agency and client sides. She and her teams have received multiple awards, including Emmy, EFFIES, Cannes Lions, Hatch Awards and Addys.
Her talk is free and open to the public. For more information, contact Karen Greenfield at 315-443-2304 or kegreenf@syr.edu.
