Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the CNY Central story “Syracuse University to rename the Carrier Dome – what name would fans choose?” Egan, who specializes in strategic communications and advertising, discussed why…
Source Marketing managing partner and advertising alumnus Rich Feldman ’81 to visit the Newhouse School Oct. 3
Rich Feldman ’81 (@ShmergleMan), managing partner of Source Marketing, will visit Syracuse University’s S.I. Newhouse School of Public Communications on Wednesday, Oct. 3, as a guest of the Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. Follow the event on Twitter at #MowerForum.
Source Marketing is an integrated marketing services firm headquartered in Norwalk, Conn., with 135 employees at five locations. The company is part of the MDC Partners network, whose companies include Crispin Porter Bogusky, Kirshenbaum Bond Senecal + Partners, 72andsunny and Anomaly. Feldman is chief strategic officer for the company, leading its direct response practice.
He brings to the job more than 25 years of experience architecting programs for many of the world’s leading brands, including IBM, JPMorgan Chase, Capital Group Companies, Time Warner Cable, LivingSocial, Philips, Panasonic, Nintendo, Alcon, Pfizer, HBO and Rosetta Stone. He is credited with designing IBM’s first worldwide relationship marketing program—Gold Service—and launching the strategic consulting practice for Brann Worldwide (now Euro RSCG). He has also served as executive vice president and creative director at Blau Marketing Technologies and creative director at Y&R/Chapman.
He is author of “Deconstructing Creative Strategy.”
The event is free and open to the public. For more information, contact Karen Greenfield at 315-443-2304 or firstname.lastname@example.org.