Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Nike VP will discuss intersection of sport and digital in Sept. 19 talk at Newhouse

Thursday, September 6, 2012, By Wendy S. Loughlin
Share
Newhouse School of Public Communicationsspeakers

Stefan Oldander of NikeThe digital revolution is changing everything—including sport. What key lessons from Nike’s digital strategy can individuals and businesses adopt in order to “get in the game” and thrive in a world gone digital?

Stefan Olander, vice president of digital sport for Nike, will share his insights at a talk hosted by the S.I. Newhouse School of Public Communications on Wednesday, Sept. 19. His presentation, “Game On: Bridging the Digital and Physical World,” will take place at 6 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. Follow on Twitter via #NewhouseGLDSM.

Olander is one of the industry’s leading digital marketers. He has led many of Nike’s most innovative and cutting-edge initiatives, from launching EMEA’s (Europe, Middle East and Africa) new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive global football initiatives—The Secret Tournament—in 2002.

Olander has also led communications development for the global world football 2006 campaign (both online and offline) advertising, nikefootball.com and joga.com, a global social network for football created with Google.

As global director of digital and content, he was instrumental in the creation of Nike+, building new consumer connections and bridging the digital and physical worlds to change running forever.

He currently leads a team dedicated to enhancing consumer experiences through the use of digital tools and services.

He is co-author of “Velocity: The Seven New Laws for a World Gone Digital” (Random House UK, 2012).

His talk is part of the Newhouse Global Leaders in Digital and Social Media speaker series, which explores innovative digital and social media engagement.

For more information, contact Newhouse Social Media Professor William J. Ward at 443-9245 or dr4ward@syr.edu.

  • Author

Wendy S. Loughlin

  • Recent
  • Former Orange Point Guard and Maxwell Alumna ‘Roxi’ Nurse McNabb Still Driving for an Assist
    Tuesday, July 8, 2025, By Jessica Smith
  • Empowering Learners With Personalized Microcredentials, Stackable Badges
    Thursday, July 3, 2025, By Hope Alvarez
  • WISE Women’s Business Center Awarded Grant From Empire State Development, Celebrates Entrepreneur of the Year Award
    Thursday, July 3, 2025, By Dawn McWilliams
  • Rose Tardiff ’15: Sparking Innovation With Data, Mapping and More
    Thursday, July 3, 2025, By News Staff
  • Law Professor Receives 2025 Onondaga County NAACP Freedom Fund Award
    Thursday, July 3, 2025, By Robert Conrad

More In Media, Law & Policy

Professor Nina Kohn Serves as Reporter for 2 Uniform Acts

College of Law Distinguished Professor Nina Kohn is helping to create “gold standard” legislation on some of the most important issues facing older adults and individuals with cognitive disabilities. Based on her legal expertise, including in the area of elder…

250 Years Later, Declaration of Independence Still Challenges, Inspires a Nation: A Conversation With Professor Carol Faulkner

In June 1776, from a rented room in Philadelphia, Thomas Jefferson penned the first draft of the document that would forge a nation. The stakes were high, amidst the ongoing war with the British, to find the right words to…

Philanthropy Driven by Passion, Potential and Purpose

Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it…

First-Year Law Student to First-Year Dean: Lau Combines Law and Business to Continue College of Law’s Upward Trajectory

Three decades ago, Terence J. Lau L’98 walked the corridors as an eager student in the College of Law, then located in White Hall. He knew he had been given a rare chance—and a full scholarship—to be a part of…

Ian ’90 and Noah Eagle ’19 Share a Love of Sportscasting and Storytelling (Podcast)

There’s a new father-son sportscasting team on the national scene, one with a decidedly Orange background: Ian ’90 and Noah Eagle ’19. Ian finished his second year as the lead announcer for the NCAA men’s basketball tournament and has crafted…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.