The digital revolution is changing everything—including sport. What key lessons from Nike’s digital strategy can individuals and businesses adopt in order to “get in the game” and thrive in a world gone digital?
Stefan Olander, vice president of digital sport for Nike, will share his insights at a talk hosted by the S.I. Newhouse School of Public Communications on Wednesday, Sept. 19. His presentation, “Game On: Bridging the Digital and Physical World,” will take place at 6 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. Follow on Twitter via #NewhouseGLDSM.
Olander is one of the industry’s leading digital marketers. He has led many of Nike’s most innovative and cutting-edge initiatives, from launching EMEA’s (Europe, Middle East and Africa) new digital platform in 2000, to overseeing all communications for one of Nike’s most comprehensive global football initiatives—The Secret Tournament—in 2002.
Olander has also led communications development for the global world football 2006 campaign (both online and offline) advertising, nikefootball.com and joga.com, a global social network for football created with Google.
As global director of digital and content, he was instrumental in the creation of Nike+, building new consumer connections and bridging the digital and physical worlds to change running forever.
He currently leads a team dedicated to enhancing consumer experiences through the use of digital tools and services.
He is co-author of “Velocity: The Seven New Laws for a World Gone Digital” (Random House UK, 2012).
His talk is part of the Newhouse Global Leaders in Digital and Social Media speaker series, which explores innovative digital and social media engagement.
For more information, contact Newhouse Social Media Professor William J. Ward at 443-9245 or dr4ward@syr.edu.
