Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit

Whitman MBA students present research on impact of Onondaga County Public Libraries on community

Tuesday, December 13, 2011, By News Staff
Share
Community

Second-year MBA students in the Whitman School of Management will present their research, “The Impact of Onondaga Public Libraries on the Lives of Patrons and the Community,” on Wednesday, Dec. 14, as part of the seminar in marketing research course. The presentation will take place from 11 a.m.-1 p.m. in the Milton Room (fourth floor) of the Whitman School building, 721 University Ave.

In a large-scale investigation, the students have addressed different sources of impact that county libraries have on the lives of patrons and the local community from various perspectives, including tangible services the library system provides and influence that patrons perceive. The study covers the entire Onondaga County public library system and a large sample of respondents.

Study adviser Tridib Mazumdar, Howard R. Gendal Professor of Marketing, says of the students’s research, “Public libraries are now asked to provide services that go far beyond lending books, DVDs and travel guides. They offer job training to the unemployed, Internet services to people without the means to connect to the world, language classes to newly arrived immigrants and a safe environment for people to meet. It is undoubtedly difficult to capture and monetize the scope and depth of the services that today’s public libraries provide. Personally, I myself wasn’t aware of the pervasiveness of the library’s influence on the lives of Onondaga County residents. I hope that the study will shed some light on this issue.”

For more information on the study, contact Mazumdar at tmazumda@syr.edu, or Amy McHale, director of experiential learning, at ammchale@syr.edu.

  • Author

News Staff

  • Recent
  • Eight New Recruits Begin Campus Peace Officer Academy
    Thursday, May 19, 2022, By Christine Weber
  • Media Tip Sheet: Consequences of China Lockdown
    Thursday, May 19, 2022, By Vanessa Marquette
  • Dean Rajiv ‘Raj’ Dewan to Step Down as Dean of the School of Information Studies
    Thursday, May 19, 2022, By News Staff
  • 2022 Graduates Reflect on Service as Academic Coaches
    Thursday, May 19, 2022, By Ellen de Graffenreid
  • Funding Expands for Newhouse Professors’ Work on Technology to Combat Fake News
    Wednesday, May 18, 2022, By Wendy S. Loughlin

More In Uncategorized

Syracuse Views Spring 2022

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

“Can Supermarket Design Really Impact What You Buy?”

Shelley Kohan, adjunct faculty member in the Whitman School, was interviewed for the VeryWell Mind story “Can Supermarket Design Really Impact What You Buy?” Kohan, a retail executive with 25 years of experience, explained that many grocery stores are following…

“COVID Truthers Have Found a New ‘Pandemic’ to Freak Out About”

Michael Barkun, professor emeritus of political science in the Maxwell School, was quoted in the Daily Beast story “COVID Truthers Have Found a New ‘Pandemic’ to Freak Out About.” Barkun, who is an expert on extremism and conspiracy theories, explained…

“With Elon Musk’s Twitter bid, there’s more at stake than freedom of speech: ‘It gives him a lot more influence over government'”

JM Grygiel, associate professor of communications in the Newhouse School, was quoted in the MarketWatch article “With Elon Musk’s Twitter bid, there’s more at stake than freedom of speech: ‘It gives him a lot more influence over government.’” Grygiel, who…

Koppl writes “Biden Establishes a Ministry of Truth”

Roger Koppl, professor of finance in the Whitman School, co-authored The Wall Street Journal opinion piece “Biden Establishes a Ministry of Truth.” The Department of Homeland Security recently announced the formation of the Disinformation Governance Board. The goal of the…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.