How do we resolve the need and desire to control brands and messages with the equal need to let go and invite participation? The ramifications affect how we change our mindsets, our company cultures, teams, briefs and creative output.
Ask Edward Boches (@edwardboches), chief innovation officer with Mullen, who will visit Syracuse University’s S.I. Newhouse School of Public Communications on Wednesday, Oct. 26, as a guest of the Newhouse Global Leaders in Digital and Social Media Speaker Series. He will speak on “The End of Us and Them” at 6 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. Follow the talk on Twitter at #NewhouseGLDSM.
Boches is one of Mullen’s four original partners. Over the last 28 years he has helped define the agency’s creative standards, established its public relations group, integrated digital design and production into all of its operations and launched its growing social influence practice.
In 2010, he gave up his long-held position as chief creative officer to become chief innovation officer. In his new role he focuses on emerging technologies, social platforms and changing consumer media habits to develop innovative ideas for clients and to influence the agency’s ongoing transformation.
Mullen is ranked third on Advertising Age’s “Agency A-List” and has created innovative integrated digital and social campaigns for clients like JetBlue, Zappos, Google, Barnes & Noble and Olympus.
Boches is a frequent speaker on industry and consumer trends. His blog, Creativity_Unbound, is part of Advertising Age’s “Power 150.” He is a member of the board of Boulder Digital Works and Spring Partners. He incubated and continues to support http://thenextgreatgeneration.com, a crowd-sourced Gen-Y blog.
The Newhouse Global Leaders in Digital and Social Media Speaker Series explores innovative digital and social media engagement from around the world. Speakers represent leadership in thought and innovation in their fields.
For more information about Boches’ talk, contact Betsy Feeley at (315) 443-7401 or eafeeley@syr.edu.
