The 13th annual Pricing Conference will be co-hosted by the marketing department and Earl V. Snyder Innovation Management Center of the Whitman School of Management on Aug. 18-20. The conference offers a forum for academic researchers, as well as practitioners, to share ideas and explore issues related to pricing, price promotion and a diverse set of hot topics in pricing research.
More than 60 prominent academic scholars and practitioners from across the world will attend, with participants representing the United States, Canada, Germany, the Netherlands, Turkey and Spain, among others. Participants will present papers on pricing from a variety of theoretical and methodological perspectives to ignite discussions on the topic. The agenda also includes a keynote presentation by Walter Baker, a pricing expert and partner at McKinsey & Co., who will take a practitioner’s perspective on pricing decisions.
“Whitman’s marketing faculty is globally recognized for their cutting-edge research on pricing, and it is only fitting that we are hosting this important event,” says conference coordinator Tridib Mazumdar, the Howard R. Gendal Professor of Marketing and associate dean for faculty development and research at Whitman. “Pricing is a critical marketing decision that requires consideration of not only economic factors, but also consumers’ psychological reactions to prices and how prices are framed. More recently, introductions of a variety of innovative pricing approaches in the online space have added a layer of complexity and excitement to this area of inquiry.”
Visit the conference site or email pricingconf@syr.edu for more information.
The pews of Syracuse University’s Hendricks Chapel were filled with community members celebrating the sounds of the season during the “Holidays at Hendricks” concert on Sunday, Dec. 2. As the festive season continues, the annual Syracuse University holiday concert will…
Article Takeaways: Online Christmas tree sales likely to increase with new options available to consumers Christmas tree prices may fall due to strong economy and abundance of trees Experts are monitoring changes in international trade agreements and how they may…
For hundreds of years, the fundamental mechanism of cleaning your teeth through physical brushing has not changed very much—just variations of toothbrushes with bristles. Tairan Li and Chao Huang, industrial and interaction design majors in the College of Visual and…
David Park, assistant professor of entrepreneurship in the Whitman School, has been honored as one of the top 50 undergraduate business professors in the world by Poets and Quants for Undergrads, a website devoted to offering information and counseling to those…
Today, Amazon announced it had chosen New York City and Northern Virginia as the new location for its second headquarters. The company plans to invest $2.5 billion in both locations, and hire as many as 25,000 employees in each location….
If you need help with your subscription, contact sunews@syr.edu.
