Xerox vice president of marketing to visit Newhouse Feb. 21

Edward A. Gala ’83, vice president of marketing for United States customer operations at Xerox Corp., will visit Syracuse University’s S.I. Newhouse School of Public Communications on Monday, Feb. 21, as part of the Advertising Leadership Speaker Series. He will give a public address, “From Mass Communication to Mass Customization: Personal Branding Experiences,” at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.

Gala is responsible for advancing Xerox’s global brand and driving demand in local market centers nationwide. He also oversees customer experience initiatives in the company’s flagship Knowledge Sharing Centers and showrooms. His additional areas of responsibility include direct marketing, advertising, association marketing, sales operations and promotions.

Prior to his current role, Gala was vice president of global experiential marketing for Xerox, where he managed global events, trade shows and corporate sponsorships, including those with NBC/Universal, the New York Mets, the Buffalo Bills, the University of Notre Dame and the Xerox Rochester International Jazz Festival.

Gala graduated magna cum laude from the Newhouse School in 1983.

For more information, contact Ed Gorham at (315) 443-4926 or ejgorham@syr.edu.