Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

IAB President Randall Rothenberg to visit Newhouse School Nov. 15

Monday, October 25, 2010, By Wendy S. Loughlin
Share
speakers

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB), will visit Syracuse University’s S.I. Newhouse School of Public Communications on Monday, Nov. 15, as guest of the Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.

rothenbergIAB is the trade association for interactive marketing in the United States. It represents more than 300 leading interactive companies; members are responsible for selling more than 86 percent of online advertising in the United States.  On behalf of its members, IAB evaluates and recommends standards and practices; conducts effectiveness research; and educates marketers, media and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, Rothenberg was the senior director of intellectual capital for Booz Allen Hamilton, where he oversaw business development, knowledge management and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, http://www.strategy-business.com and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s chief marketing officer.

Prior to Booz Allen, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Rothenberg is the author of “Where the Suckers Moon: An Advertising Story” (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution and death of a single advertising campaign.

For more information about the lecture, contact Karen Greenfield at (315) 443-2304 or kegreenf@syr.edu.

  • Author

Wendy S. Loughlin

  • Recent
  • Data Tool Expands Support of News Text Mining
    Wednesday, February 24, 2021, By Cristina Hatem
  • Boost Your Immune System With These Expert Tips (and Recipes!)
    Wednesday, February 24, 2021, By News Staff
  • March 1: Annual Disability Day of Mourning
    Wednesday, February 24, 2021, By Gabrielle Lake
  • What Faculty and Staff Can Discover at the Transformed Schine Student Center
    Wednesday, February 24, 2021, By Maria Damiano
  • Two Faculty Members Elected to the Provost’s Advisory Committee on Promotion and Tenure
    Tuesday, February 23, 2021, By News Staff

More In Media, Law & Policy

‘8 Tips for Grad Students for Planning in 2021’

Timur Hammond, assistant professor of geography and the environment in the Maxwell School, wrote an op-ed for Inside Higher Ed titled “8 Tips for Grad Students for Planning in 2021.” Hammond also serves as a faculty liaison for the Future…

‘What’s the Point of Impeachment? ‘To Lay Down a Marker for History’’

Thomas Keck, the Michael O. Sawyer Chair of Constitutional Law and Politics and professor of political science in the Maxwell School, wrote an op-ed for Syracuse.com titled “What’s the point of impeachment? ‘To lay down a marker for history.’” Keck,…

Faricy Explores Public Perceptions of Welfare via the US Tax Code

In their new book, “The Other Side of the Coin: Public Opinion toward Social Tax Expenditures” (Russell Sage Foundation, 2021), Syracuse University professor Christopher Faricy and Bucknell University professor Christopher Ellis examine how public opinion differs between two types of…

‘Improving the Security Situation Between US-Mexico’

Gladys McCormick, associate professor of history and the Jay and Debe Moskowitz Endowed Chair in Mexico-U.S. Relations in the Maxwell School, authored an op-ed for The Hill titled “Improving the security situation between US-Mexico.” McCormick is an expert on U.S.-Mexico…

VPA Communications Design Students Win in Graphic Design USA, Creative Quarterly Competitions

Communications design (CMD) students in the College of Visual and Performing Arts’ School of Design were named winners in two major design competitions. In Graphic Design USA’s (GDUSA) 2020 American Graphic Design Awards, 12 members of CMD’s Class of 2020…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.