Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB), will visit Syracuse University’s S.I. Newhouse School of Public Communications on Monday, Nov. 15, as guest of the Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.
IAB is the trade association for interactive marketing in the United States. It represents more than 300 leading interactive companies; members are responsible for selling more than 86 percent of online advertising in the United States. On behalf of its members, IAB evaluates and recommends standards and practices; conducts effectiveness research; and educates marketers, media and advertising companies about interactive marketing.
Before assuming leadership of the IAB in 2007, Rothenberg was the senior director of intellectual capital for Booz Allen Hamilton, where he oversaw business development, knowledge management and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, http://www.strategy-business.com and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s chief marketing officer.
Prior to Booz Allen, Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Rothenberg is the author of “Where the Suckers Moon: An Advertising Story” (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution and death of a single advertising campaign.
For more information about the lecture, contact Karen Greenfield at (315) 443-2304 or kegreenf@syr.edu.
