Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy

Brand-Yourself delivers impressive last pitch in $200k emerging business competition

Thursday, April 29, 2010, By News Staff
Share
entrepreneurshipStudents

The team of Syracuse University students who make up Brand-Yourself led off the five finalists’ presentations in New York’s Creative Core’s $200,000 Emerging Business Competition on April 27 at Onondaga Community College’s Storer Auditorium.

brandyourselfWorking under a seven-minute time limit, Chief Marketing Officer Patrick Ambron ’09 (Newhouse) and Chief Technology/Financial Officer Robert (RJ) Sherman ’09, G’11 (iSchool) delivered an impressive overview of their online branding services company to a panel of nationally recognized financial experts, venture capitalists and investors.

Following their presentation, the judges had eight minutes to ask questions about the company and its business and marketing plans. The team responded to questions about how the company would convince mid-career folks to pay for its service, how it differed from the competition and how it would use the $200,000 should the team win.

Brand-Yourself–led by Sherman and Ambron as well as CEO Pete Kistler ’11 (iSchool) and Evan Watson ’12 (Whitman)–beat out 103 applicants from 11 counties to become one of 10 to make the semi-finals and then became one of five to reach the final presentations. It was the only company created by college students to reach the finals.

The winner will be announced May 10 during the annual meeting of the Metropolitan Development Association of Syracuse and Central New York (MDA) at the Nicholas J. Pirro Convention Center at OnCenter.

The other finalists are:
• Floodwatch, a water detection system, of Ithaca;
• GeneWeave Biosciences, a diagnostic testing technology company, of Ithaca;
• Microgen, a nano-chip that recharges/extends the life of sensor node batteries, of Ithaca; and
• Sound Reading Solutions, reading therapy software, of Ithaca.

“These presentations demonstrate the significant growth potential each finalist company has,” says Patrick J. MacKrell, president and CEO of NYBDC. “We are making a direct investment in these companies because we recognize the potential impact they will have on our region’s economy. Small businesses annually generate about 70 percent of net new jobs while producing many of the most innovative products.”

The competition’s $200,000 grand prize will be given as a convertible note. The prize will be a no-interest investment in the company, which can be converted to an equity note.

“Two hundred thousand dollars is a significant investment in an emerging company,” says MDA President and CEO Robert M. Simpson. “This investment will return dividends for our region and help ensure that the competition’s next generations of entrepreneurs are supported.”

Last year, Brand-Yourself attracted a lot of attention when it was named a finalist in the New York’s Creative Core Student Business Idea competition.

Brand-Yourself.com also won second place and $10,000 in the Whitman School of Management’s Panasci Business Plan Competition in spring 2009. The Kairos Society named Brand-Yourself.com one of the top 100 most innovative student start-up companies in the country in 2009 and 2010 and recognized the team with its Best Marketing Award in 2009. The company was also among five finalists in Entrepreneur Magazine’s College Entrepreneur of 2009 competition.

The company has signed its first business-to-business (B2B) deal with Digital Vertical, a Syracuse-based marketing firm specializing in search, social media and high-end branding for B2B companies in the bioscience, clean tech, green building products, embedded systems, industrial distribution, health care, medical devices, professional services and software industries.

Brand-Yourself.com, currently based in the Syracuse Technology Garden, also secured $275,000 in venture capital from a mix of private investors, including a managing director at the equity firm Black Rock, and a small portion from friends and family. The company reports it is right on pace with its first-year revenue projections.

“Closing this first round of funding allows us to stay in the area and concentrate on growing the business by taking our proven system to market faster,” says 22-year-old Kistler. “It has always been our goal to help turn Central New York into a hub for young, high-growth start-ups by serving as an example of success.”

  • Author

News Staff

  • Recent
  • College of Visual and Performing Arts Welcomes New Full-Time Faculty
    Monday, September 25, 2023, By Erica Blust
  • School of Education Faculty Publish ‘Lesson Study With Mathematics and Science Preservice Teachers’
    Sunday, September 24, 2023, By Martin Walls
  • Water Main Break Near Bird Library to Be Repaired Monday
    Sunday, September 24, 2023, By News Staff
  • University Musicians, West Point Band to Perform Together This Weekend As Part of Events Around Military Appreciation Day
    Friday, September 22, 2023, By Christine Weber
  • Turning Young Enthusiasts Into Scientific Researchers
    Friday, September 22, 2023, By Wendy S. Loughlin

More In Business & Economy

Whitman School of Management Climbs in Bloomberg Businessweek Rankings

The Martin J. Whitman School of Management has again been listed among the best MBA programs for 2023-24 in the U.S. by Bloomberg Businessweek, improving its ranking by seven spots to No. 61 nationally, up from  No. 68 last year….

Falk College, UNLV to Launch Sports, Entertainment and Innovation Conference Next Summer

On July 14, University of Nevada Las Vegas (UNLV) Sports Innovation and Syracuse University’s David B. Falk College of Sport and Human Dynamics, in collaboration with the Las Vegas-based guest experience agency Circle, proudly announced the launch of a first-of-it-kind Sports,…

Syracuse University to Offer Google’s New Cybersecurity Certificate

Syracuse University’s College of Professional Studies today announced it will offer Google’s new Cybersecurity Certificate. The Google Career Certificates prepare learners for in-demand fields including cybersecurity, data analytics, IT support, project management and UX design—with no experience required. This offering…

Whitman School Announces Panasci Local Leadership Initiative

The Martin J. Whitman School of Management announces the creation of the Panasci Local Leadership Initiative, which will support professional connections and career building for students to remain in Central New York beyond graduation. This new initiative is made possible…

College of Professional Studies Faculty Member Co-Authors Project Management Textbook

Arthur Thomas, Ph.D., executive director for the Office of Professional Acceleration and Microcredentials in the College of Professional Studies, co-authored the textbook “Certified Associate in Project Management (CAPM) Exam Official Cert Guide Premium Edition and Practice Test” with Vijay Kanabar…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.