Syracuse University’s S.I. Newhouse School of Public Communications will host 65 sixth-grade students from the Syracuse City School District’s Edward Smith Elementary School on Friday, April 16, for Newhouse’s annual Media Literacy Day.
Sponsored by Newhouse’s Diversity Committee, the event serves to educate elementary school students about opportunities in the communications field.
“We’ve been doing Media Literacy Day since 2004,” says Tula Goenka, associate professor of television-radio-film and chair of the Diversity Committee. “Everyone knows about being a doctor, an engineer or a teacher, but we would like to show students that they can have careers in communications, too.”
Richard Rogers, a sixth-grade teacher at Edward Smith School, believes Media Literacy Day is a valuable learning experience for students. “It amazes me the number of media that students don’t consider,” he says. “They are quick to notice commercials on television that capture their eye, but fail to notice the many ads they are bombarded with as they surf the Web. This learning opportunity helps the students learn the ‘how’ and ‘why’ media operates as it does.”
The students will be welcomed at the Newhouse School at 9:30 a.m. and will then attend three workshops that will introduce them to advertising, newspaper journalism and television-radio-film. The Syracuse Post-Standard will donate 100 newspapers for the event.
Newhouse Ambassadors—current undergraduate students in the Newhouse School—will serve as hosts for the students. Participating ambassadors include Jennifer Cheng, Letecha Dixon, Sophia Montesdeoca, Alex Rogers, Ivory Denise Sherman and Xiu Qing Wu.
Participating Newhouse faculty members include Charlotte Grimes, Knight Chair in Political Reporting; Ed Russel, assistant professor of advertising; and Michael Schoonmaker, chair of television-radio-film.
Media Literacy Day has become a popular annual field trip for Edward Smith students, according to Goenka. Other schools from the Syracuse City School District have inquired about participating, and Goenka hopes to expand the event in the future.
For more information about Media Literacy Day, contact Goenka (315) 443-3376 or tgoenka@syr.edu.
For the first time ever, Newhouse creative advertising students entered the Sports Clios and Entertainment Clios competitions and won big. Clios are regarded as some of the hardest awards for creative advertising students to win. At the New York City…
Maxwell School alumna Denise Kalette ’68 got her first byline at age 12, under a poem titled “The Poor Taxpayer” that she submitted to her local newspaper. In a few paragraphs of playful prose, she drew attention to an issue…
Fourteen student-athletes will experience Washington, D.C., next week as part of a new Maymester program hosted by the Syracuse University Institute for Democracy, Journalism and Citizenship (IDJC). The one-week program, Democracy Playbook: DC Media and Civics Immersion for Student-Athletes, will…
A new collaboration with Advance Local will provide Newhouse School journalism students opportunities to write and report on investigative projects with local impact for newsrooms across the country. The David Newhouse Investigative Reporting Fellowship program, which launched this year in…
Lauren Woodard, assistant professor of anthropology, has received the Spring 2025 Association for Slavic, East European and Eurasian Studies (ASEEES) First Book Subvention for her upcoming book on Russia’s migration policies on the Russia-China border. Woodard’s book is titled “Ambiguous…
If you need help with your subscription, contact sunews@syr.edu.
