Will Kussel, former president and chief brand officer of Dunkin’ Donuts Worldwide, will visit Syracuse University’s S.I. Newhouse School of Public Communications on Thursday, Feb. 25, as part of the Advertising Leadership Speaker Series. He will speak on “Brand Transformation” at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.
Kussell reinvigorated the Dunkin’ Donuts brand and took the company from a struggling chain of donut shops to “America runs on Dunkin.’” His speech will focus on the repositioning effort he spearheaded.
Kussell was responsible for all domestic and international operations, marketing, franchising and new store growth for the Dunkin’ Donuts brand. Under his leadership, the company continued its global expansion, adding new stores in its existing markets while expanding into dozens of new markets, both in the United States and overseas. He also implemented the company’s focus on coffee.
Kussell began his career with Dunkin’ Brands in 1994 as a senior vice president of marketing and purchasing for Dunkin’ Donuts and was promoted to president of Dunkin’ Donuts in 1996. As retail concept officer for Dunkin’ Brands, he oversaw marketing, retail operating systems, supply chain and strategic planning for Dunkin’ Donuts, Baskin-Robbins and Togo’s worldwide. In June 2003, Kussell was named chief operating officer for Dunkin’ Brands.
Prior to joining Dunkin’ Brands, Kussell was vice president of marketing for Reebok International and the international group product manager for Polaroid.
For more information, contact Ed Gorham at (315) 443-4926 or ejgorham@syr.edu.
A runner for most of her life, Marla Runyan L’25 crossed yet another finish line when she walked the stage in May to accept her diploma from the College of Law. While this was quite an achievement, she is no…
College of Law Distinguished Professor Nina Kohn is helping to create “gold standard” legislation on some of the most important issues facing older adults and individuals with cognitive disabilities. Based on her legal expertise, including in the area of elder…
In June 1776, from a rented room in Philadelphia, Thomas Jefferson penned the first draft of the document that would forge a nation. The stakes were high, amidst the ongoing war with the British, to find the right words to…
Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it…
Three decades ago, Terence J. Lau L’98 walked the corridors as an eager student in the College of Law, then located in White Hall. He knew he had been given a rare chance—and a full scholarship—to be a part of…
If you need help with your subscription, contact sunews@syr.edu.
