Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Media executive Larry Kramer ’72 teaching at SU’s Newhouse School this spring

Wednesday, January 20, 2010, By Wendy S. Loughlin
Share
Newhouse School of Public Communications

Larry Kramer ’72, founder, chairman and CEO of Marketwatch.com, is a visiting professor this semester at Syracuse University’s S.I. Newhouse School of Public Communications, teaching “Case Studies in Media Management.”

Kramer“The Newhouse School has always been fortunate to have such a talented, successful group of alumni who make their knowledge and expertise available to students,” says Newhouse Dean Lorraine Branham. “Larry is taking it a step further, bringing his knowledge and expertise right into the classroom. It’s an incredible educational experience for our students.”

The graduate-level course uses the case study method to examine the managerial, financial and business processes involved in current media management. Students examine real-world media companies at various levels and solve actual business problems. They will also work with several companies to create new cases that will be studied by students in subsequent semesters.

“Things are moving so quickly in the world of media right now, we decided we would get closer to several small and large media companies and work with them as they try to deal with the tsunami of change they are experiencing,” says Kramer. “We want to build a group of cases that are as current as the issues the companies have to face.”

Kramer has a long and distinguished career in communications. After a 20-year career in newspapers, he became an entrepreneur in 1991 and founded DataSport Inc., which created SporTrax, a hand-held sports information monitor in partnership with The Sporting News. After selling DataSport, Kramer developed the original concept for Marketwatch.com—which he founded as a joint venture with Data Broadcasting Corp. and CBS—and led the company through its 1997 launch and its 1999 IPO until its sale to Dow Jones for $528 million in 2005. Following that, he was the founding president of CBS Digital Media from 2005-07.

He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for the Washington Post. In 1980, he became executive editor of the Trenton (N.J.) Times. In 1982, he returned to the Post to serve first as assistant to executive editor Benjamin C. Bradlee and later as assistant managing editor and metro editor. In 1986, he returned to the San Francisco Examiner as executive editor, where he remained until he founded DataSport.

Kramer is the recipient of a National Press Club Award, a Gerald E. Loeb Award and Associated Press Awards for reporting. His staffs have won the Pulitzer Prize, Overseas Press Club Award, Seldon Ring Investigative Reporting Award and National Headliners Award.

He is a member of the Newhouse Advisory Board; was a founding board member of the Online Publishers Association; served as committee chairman of the American Society of Newspaper Editors; and sat on the Pulitzer Prize Jury. In 2000, he was named to the list of the 100 most influential business journalists of the 20th century.

He serves on the boards of directors for Discovery Communications Inc., American Media Inc., Answers.com and Harvard Business School Publishing Inc.

He holds a bachelor’s degree in magazine journalism and political science from Syracuse University and an M.B.A. from Harvard University.

  • Author

Wendy S. Loughlin

  • Recent
  • Syracuse University Ranked in the Top 25 for Best Online Graduate Information Technology Programs by U.S. News & World Report
    Tuesday, January 26, 2021, By News Staff
  • WAER 88.3 FM Welcomes New Sports Director
    Tuesday, January 26, 2021, By Mary Kate Intaglietta
  • The State of the Immigration Courts
    Tuesday, January 26, 2021, By News Staff
  • Athlete, Activist Maya Moore Joins the Martin Luther King Jr. Virtual Event Series Jan. 27
    Tuesday, January 26, 2021, By News Staff
  • Health Promotion Advocate and Alumnus Sidney Lerner ’53 Remembered
    Tuesday, January 26, 2021, By News Staff

More In Media, Law & Policy

WAER Will Transition to the Newhouse School This Summer

Syracuse radio station WAER will become part of Syracuse University’s S.I. Newhouse School of Public Communications, effective July 1. The announcement was made today by Newhouse Dean Mark J. Lodato, WAER director and general manager Joe Lee and Kristian Klinger,…

‘Democracy on Trial: Can We Save It?’

James Roger Sharp, professor emeritus of history in the Maxwell School, wrote an op-ed for Syracuse.com titled “Democracy on trial: Can we save it?” Sharp is an expert in American political history, having researched and written extensively about the history…

Future of News Production the Focus of NSF Planning Grant

Two researchers from Syracuse University are part of a team that received a $130,000 planning grant from the National Science Foundation (NSF) Future of Work at the Human-Technology Frontier. The project, “Planning to study automation and the future of news…

College of Law Adds Vincent H. Cohen ’92, L’95 to Board of Advisors

Syracuse University College of Law is pleased to announce the addition of Vincent H. Cohen ’92, L’95—Partner at Dechert LLP, based in Washington, DC—to its Board of Advisors. Cohen is widely recognized and honored for his work in high-stakes litigation…

‘Confronting ‘Who We Are”

Verena Erlenbusch-Anderson, associate professor of philosophy in the College of Arts and Sciences, wrote an op-ed for History News Network titled “Confronting ‘Who We Are.’” Erlenbusch-Anderson specializes in political philosophy and often teaches courses on the philosophy of law. After…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.