Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Advertising students take first place in national marketing competition

Monday, December 14, 2009, By Wendy S. Loughlin
Share
awardsNewhouse School of Public Communications

A group of students from The NewHouse, a student-run advertising agency in Syracuse University’s S.I. Newhouse School of Public Communications, won first place in the General Motors GM&U Marketing Challenge. The team—one of three finalists from an original pool of 75 that advanced to the final round of the competition—traveled to Detroit to present an integrated marketing communications plan to a panel of GM executives.

Student teams were asked to develop a plan that resonates with college students and recent graduates, creates a “buzz” for GM’s College Discount program (coined “GM&U”) and gets college students excited about GM cars.

The NewHouse students developed a year-long campaign that includes advertising, promotions, PR events, interactive marketing and a branded micro site.

Members of the team include Candace Tracy, project director; Kate Overholt, creative director; Joe Misiewicz, The NewHouse president; Lauren Finn; Nicole Handler; and Courtney Taddonio. Assistant professor of advertising Ed Russell is faculty advisor to the team.

This is the second time in six months that Newhouse advertising students have shown well in a national competition. Last June, students developed “The Stupid Drink,” an ad campaign targeting binge drinking among college students, which placed first in the 2009 National Student Advertising Competition.

For more information, contact Russell at (315) 443-4045 or edrussel@syr.edu; or Misiewicz at jmisiewi@syr.edu.

  • Author

Wendy S. Loughlin

  • Recent
  • Pre-Registration Open for On-Campus Vaccine Clinic
    Friday, April 16, 2021, By News Staff
  • Commencement 2021 Update
    Friday, April 16, 2021, By News Staff
  • Activities for the Weekend of April 15-19 | Submit Proof of Vaccination
    Thursday, April 15, 2021, By News Staff
  • ‘Biden is Considering Overhauling the Supreme Court. That’s Happened During Every Crisis in US Democracy’
    Thursday, April 15, 2021, By Lily Datz
  • ‘It Was Never All or Nothing in Afghanistan’
    Thursday, April 15, 2021, By News Staff

More In Media, Law & Policy

‘Biden is Considering Overhauling the Supreme Court. That’s Happened During Every Crisis in US Democracy’

  Thomas Keck, professor of political science in the Maxwell School, wrote an op-ed for The Washington Post titled “Biden is considering overhauling the Supreme Court. That’s happened during every crisis in U.S. democracy.” Keck, who serves as the Michael…

‘Putin’s Rules of the Game’

Brian Taylor, professor of political science in the Maxwell School, wrote an op-ed for Foreign Affairs titled “Putin’s Rules of the Game.” Taylor is an expert on Russian politics and recently authored “The Code of Putinism,” published by Oxford University…

‘Should the COVID-19 Vaccine Be Required for the Military?’

Mark Nevitt, associate professor in the College of Law, authored an op-ed for Just Security titled “Should the COVID-19 Vaccine Be Required for the Military?” Nevitt specializes in national security law and previously served as a tactical jet aviator and…

Alumni Provide Support to WAER Students at the NCAA Tournament

When the Syracuse University men’s basketball team ended its NCAA Tournament run last month, it also marked the end of a long season for the student media broadcast team at WAER. Newhouse School of Public Communications seniors Corey Spector, Cooper…

‘Has Marijuana Changed or Have We?’

Dessa Bergen-Cico, professor of public health in the Falk College, authored an op-ed for Syracuse.com titled “Has marijuana changed or have we?” Bergen-Cico is the coordinator of Falk’s addiction studies program and has expertise in addiction, drug use and mental…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.