A group of students from The NewHouse, a student-run advertising agency in Syracuse University’s S.I. Newhouse School of Public Communications, is one of three student teams out of 75 to reach the final round of the 2009 GM&U Marketing Challenge. They will travel to Detroit Dec. 10 to present an integrated marketing communications plan to a panel of executives from General Motors and Campbell-Ewald.
The plan, which focuses on the GM College Discount Program, was intended to “resonate with college students and recent graduates, create buzz for the College Discount program—coined GM&U—and get college students excited about GM cars,” says Joseph Misiewicz, president of The NewHouse. The students developed a campaign that includes advertising, promotions, PR events, interactive marketing and a branded micro-site.
The winning team will receive a prize of $3,000, and its campaign may be used by GM.
Newhouse students traveling to Detroit include project director Candace Tracy and creative director Kate Overholt, as well as team members Lauren Finn, Nicole Handler and Courtney Taddonio.
For more information, contact TheNewHouseAgency@gmail.com.
Sony Electronics is partnering with the S.I. Newhouse School of Public Communications to provide state-of-the-art equipment, hands-on training and world-class industry expertise as part of a collaboration that will prepare students for careers in media, entertainment and visual communications. The…
The Institute for Democracy, Journalism and Citizenship (IDJC) has named Nathaniel Rakich and Miranda Spivack as visiting fellows for fall 2025. The IDJC Visiting Fellows program brings in thought leaders in journalism, politics or public affairs to collaborate with Syracuse…
The advanced media management master’s program in the S.I. Newhouse School of Public Communications has received STEM designation, placing it among a select group of graduate programs nationwide that blend media, technology and business strategy under the federal classification for…
Twenty distinguished leaders from around the world will soon convene at the Maxwell School for an intensive, three-week academic program to cultivate technical expertise and deepen engagement to combat the production, trafficking and use of illicit drugs. The school’s Executive…
A lifelong NASCAR fan, Jenna Mazza L’26 has a photo of herself at age 4 standing with legendary driver Jimmie Johnson’s diecast car. So, imagine her elation when she had the opportunity to take a photograph with Johnson himself this…
If you need help with your subscription, contact sunews@syr.edu.
