A group of students from The NewHouse, a student-run advertising agency in Syracuse University’s S.I. Newhouse School of Public Communications, is one of three student teams out of 75 to reach the final round of the 2009 GM&U Marketing Challenge. They will travel to Detroit Dec. 10 to present an integrated marketing communications plan to a panel of executives from General Motors and Campbell-Ewald.
The plan, which focuses on the GM College Discount Program, was intended to “resonate with college students and recent graduates, create buzz for the College Discount program—coined GM&U—and get college students excited about GM cars,” says Joseph Misiewicz, president of The NewHouse. The students developed a campaign that includes advertising, promotions, PR events, interactive marketing and a branded micro-site.
The winning team will receive a prize of $3,000, and its campaign may be used by GM.
Newhouse students traveling to Detroit include project director Candace Tracy and creative director Kate Overholt, as well as team members Lauren Finn, Nicole Handler and Courtney Taddonio.
For more information, contact TheNewHouseAgency@gmail.com.
For the first time ever, Newhouse creative advertising students entered the Sports Clios and Entertainment Clios competitions and won big. Clios are regarded as some of the hardest awards for creative advertising students to win. At the New York City…
Maxwell School alumna Denise Kalette ’68 got her first byline at age 12, under a poem titled “The Poor Taxpayer” that she submitted to her local newspaper. In a few paragraphs of playful prose, she drew attention to an issue…
Fourteen student-athletes will experience Washington, D.C., next week as part of a new Maymester program hosted by the Syracuse University Institute for Democracy, Journalism and Citizenship (IDJC). The one-week program, Democracy Playbook: DC Media and Civics Immersion for Student-Athletes, will…
A new collaboration with Advance Local will provide Newhouse School journalism students opportunities to write and report on investigative projects with local impact for newsrooms across the country. The David Newhouse Investigative Reporting Fellowship program, which launched this year in…
Lauren Woodard, assistant professor of anthropology, has received the Spring 2025 Association for Slavic, East European and Eurasian Studies (ASEEES) First Book Subvention for her upcoming book on Russia’s migration policies on the Russia-China border. Woodard’s book is titled “Ambiguous…
If you need help with your subscription, contact sunews@syr.edu.
