Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the CNY Central story “Syracuse University to rename the Carrier Dome – what name would fans choose?” Egan, who specializes in strategic communications and advertising, discussed why…
Noted communications strategist Eric Mower to speak at SU’s Newhouse School Oct. 20
Eric Mower ’66, G’68, CEO of the Syracuse-based advertising and public relations firm Eric Mower and Associates (EMA), will visit Syracuse University’s S.I. Newhouse School of Public Communications on Tuesday, Oct. 20. His lecture, “How to Get Your Name on the Door,” will take place at 7 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. The event will be covered via live blogging at http://newhousebeta.syr.edu.
Mower serves as EMA’s senior strategic and tactical consultant and heads the agency management groups that address the overall policies, standards and practices of the organization. During the last 40 years, he has guided the agency’s growth from a staff of four to more than 270 and capitalized billings from less than $1 million to an estimated $220 million in 2008.
His experience ranges from television advertising to crisis communications and encompasses areas including banking, consumer electronics, franchising, grocery products, office equipment, professional service industries, quick-service restaurants, retail and utilities.
He is a member of the Newhouse School Advisory Board and an emeritus member of the Syracuse University Board of Trustees.
For more information about his talk, contact Ed Russell at (315) 443-4054 or firstname.lastname@example.org.