Newhouse students design award-winning ad campaign for Cafe AbroadFebruary 20, 2009Wendy S. Loughlinwsloughl@syr.edu
A group of students from The NewHouse, a student-run advertising firm in the S.I. Newhouse School of Public Communications, recently placed first in the 2008 Campaigns Competition sponsored by Cafe Abroad.
Cafe Abroad is a student-driven enterprise that comprises a weekly online newsmagazine, a quarterly print publication distributed to more than 320 study abroad offices, and a global community of thousands of study abroad students. The NewHouse students developed a yearlong communications plan to drive traffic to the website and increase membership in the social network. The campaign included advertising, promotions, PR events, interactive marketing and a makeover of the website.
Cafe Abroad will begin implementation of the campaign in September 2009.
Students on the winning team included: Catherine Borod, project director; Dan Hubsher, Katelin DeStefano and Eric Cleckner, graphic designers; Greg Rozmus, Dan Kelly, Pete Ceran, Maria Sinopoli and Paul Savaiano, from The NewHouse management team; and additional students Katie Stirn, Elyssa Byck, Joanna Rozansky, Leslie Fines, Lauren Hansen, Adam Rubin and Alyssa Hennessey. Ed Russell, assistant professor of advertising, is faculty advisor to The NewHouse.
“Catherine and her team did an incredible job,” says Dan Schwartzman, owner of Cafe Abroad. “The NewHouse Campaign is one of the finest pieces of work to have been produced since I founded Cafe Abroad.”
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