Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit

Newhouse students design award-winning ad campaign for Cafe Abroad

Friday, February 20, 2009, By News Staff
Share

Newhouse students design award-winning ad campaign for Cafe AbroadFebruary 20, 2009Wendy S. Loughlinwsloughl@syr.edu

A group of students from The NewHouse, a student-run advertising firm in the S.I. Newhouse School of Public Communications, recently placed first in the 2008 Campaigns Competition sponsored by Cafe Abroad.

Cafe Abroad is a student-driven enterprise that comprises a weekly online newsmagazine, a quarterly print publication distributed to more than 320 study abroad offices, and a global community of thousands of study abroad students. The NewHouse students developed a yearlong communications plan to drive traffic to the website and increase membership in the social network. The campaign included advertising, promotions, PR events, interactive marketing and a makeover of the website.

Cafe Abroad will begin implementation of the campaign in September 2009.

Students on the winning team included: Catherine Borod, project director; Dan Hubsher, Katelin DeStefano and Eric Cleckner, graphic designers; Greg Rozmus, Dan Kelly, Pete Ceran, Maria Sinopoli and Paul Savaiano, from The NewHouse management team; and additional students Katie Stirn, Elyssa Byck, Joanna Rozansky, Leslie Fines, Lauren Hansen, Adam Rubin and Alyssa Hennessey. Ed Russell, assistant professor of advertising, is faculty advisor to The NewHouse.

“Catherine and her team did an incredible job,” says Dan Schwartzman, owner of Cafe Abroad. “The NewHouse Campaign is one of the finest pieces of work to have been produced since I founded Cafe Abroad.”

  • Author

News Staff

  • Recent
  • Digital Badges at Syracuse University: Recognizing and Authenticating Microcredential Moments in Higher Education
    Wednesday, May 25, 2022, By Lyndy McLaughlin
  • Social Work Student Bre’Yona Montalvo Receives First Sunflower Scholarship
    Wednesday, May 25, 2022, By Matt Michael
  • 5 Things to Know About the JMA Wireless Dome
    Wednesday, May 25, 2022, By Jen Maser
  • NBA Player Shares Personal Experience With Stuttering With CSD Students
    Wednesday, May 25, 2022, By Dan Bernardi
  • Trustee and Alumnus Larry Kramer ’72 Honored With the Distinguished Achievement Award from SABEW  
    Wednesday, May 25, 2022, By Kelly Homan Rodoski

More In Uncategorized

Syracuse Views Spring 2022

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

“Can the Working Class End PMC Environmentalism?”

Matthew Huber, professor of geography and the environment in the Maxwell School, was interviewed for the Diet Soap Media Podcast episode “Can the Working Class End PMC Environmentalism?” Huber, who studies climate politics, discussed his new book that unpacks the failures…

“Governors Island’s New Orchard Is a Treasure Trove of Rare Fruits”

An art installation created by Sam Van Aken, associate professor of studio arts in the College of Visual and Performing Arts, was featured in the Thrillist story “Governors Island’s New Orchard Is a Treasure Trove of Rare Fruits.” Van Aken, who…

“Alexis Patterson has been missing since 2002. Odds are you don’t know her story.”

Research from Carol Liebler, professor of communications in the Newhouse School, was featured in the USA Today story “Alexis Patterson has been missing since 2002. Odds are you don’t know her story.” Liebler studies media coverage of missing children and…

“Even as COVID cases rise, mask mandates stay shelved”

David Larsen, associate professor of public health in the Falk College, was quoted in The Associated Press article “Even as COVID cases rise, mask mandates stay shelved.” Larsen, who is an expert on epidemiology, explained that intense mask mandates will…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.