SU’s Newhouse School to host Optimedia President Antony Young Nov. 18October 29, 2008Wendy S. Loughlinwsloughl@syr.edu
Antony Young, president of the media agency Optimedia US, will visit Syracuse University on Tuesday, Nov. 18, as a guest of the S.I. Newhouse School of Public Communications. He will speak from 11 a.m.–12:20 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is titled “Profitable Marketing Communication: Strategies for Delivering Marketing Return on Investment.” The event is free and open to the public. Parking is available in SU pay lots.
“Antony Young has been an innovative leader in media across three continents,” says Brian Sheehan, Newhouse associate professor of advertising. “He has been at the forefront of the emergence of big, stand-alone media agencies. He has also co-written one of the definitive books on media return on investment.”
Young began his 20-year international advertising career in New Zealand and has held senior management roles in Asia/Pacific, Europe and the United States, including as CEO of ZenithOptimedia Asia, based in Hong Kong, and as CEO of ZenithOptimedia UK Group, based in London. Under his leadership, ZenithOptimedia Asia was twice named Media Agency of the Year by Media magazine, and won Asia’s first-ever Cannes Media Gold Lion. Antony was also a founding partner of a specialist digital marketing venture.
Young has developed strategy and executed media campaigns for brands across the globe, including Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble and Toyota.
He is co-author of “Profitable Marketing Communications” (Kogan Page, 2007), a business marketing book that details the ways in which world-class companies deliver marketing return on investment.
In 2003, Mediaweek named Young one of the top 25 most influential people in the UK media industry.
Optimedia, which specializes in media and communications strategy, manages more than $2 billion in media billings with offices located in six cities.
For more information about the talk, contact Brian Sheehan at (315) 443-9247 or bjsheeha@syr.edu.
Herb Ruffin, African American Studies Department Chair and associate professor in the College of Arts and Sciences, was interviewed for the WURD-FM (Philadelphia) story about the “100th anniversary of the Tulsa massacre.” Ruffin, who is an expert on Black settlements in…
Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, was interviewed about the former President Trump Facebook ban by FOX5 (New York).
William Banks, professor of law emeritus in the College of Law, was interviewed by the Bloomberg Law podcast for the segment “Trump DOJ Secret Subpoenas Crossed Line.” Banks, who is an expert on national security, was interviewed about the controversy…
Nina Kohn, the David M. Levy Professor of Law and Faculty Director of Online Education in the College of Law, published an op-ed in The Hill “It’s time to care about home care.” Kohn discusses President Biden’s American Jobs Plan and…
Research led by Bryce Hruska, assistant professor in Falk College, was covered in the EMS World article “Job Stress and What to Do About It.” Hruska discusses how it can be difficult for EMS workers dealing with traumatic disorders to deal…
If you need help with your subscription, contact sunews@syr.edu.
