SU’s Newhouse School to host Saatchi & Saatchi CEO Kevin Roberts Oct. 16October 01, 2008Wendy S. Loughlinwsloughl@syr.edu
Kevin Roberts, top executive at pre-eminent international advertising agency Saatchi & Saatchi, will visit Syracuse University on Thursday, Oct. 16, as a guest of the S.I. Newhouse School of Public Communications. Roberts, who is the agency’s CEO worldwide, will speak from 11 a.m.-12:20 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is titled “Walk through the Fire: From transactions to relationships, from communications to connections, from advertising to ideas, from brands to Lovemarks, from green to blue.” The event is free and open to the public. Parking is available in SU pay lots.
Roberts is one of the foremost figures in advertising today. He began his career with the London fashion house Mary Quant and later worked as a marketing executive for Gillette and Procter & Gamble. He became CEO of Pepsi-Cola Middle East when he was 32. He later worked for Lion Nathan before joining Saatchi & Saatchi in 1997.
Roberts is co-author of “Lovemarks: The Future Beyond Brands” (powerhouse Books, 2005), and the originator of “Lovemark thinking,” which focuses on brands that inspire loyalty beyond reason. His leadership has been a driving force behind Saatchi & Saatchi’s success.
Roberts is also author of “Sisomo: The Future on the Screen” (Powerhouse Books, 2005) and “The Lovemarks Effect: Winning in the Consumer Revolution” (Powerhouse Books, 2006), and co-author of “Peak Performance: Business Lessons from the World’s Top Sporting Organizations” (Texere, 2002). In addition, he is the inaugural CEO in residence at Cambridge University in London and a professor of sustainable enterprise at the University of Waikato in New Zealand.
One of the world’s most award-winning advertising agencies, Saatchi & Saatchi numbers among its clients Procter & Gamble, JC Penney, Toyota and General Mills. The agency has won more than 4,000 awards in the last five years alone, including 42 Lions at the 2008 Cannes International Advertising Festival and 42 Clios at the 2008 International Clio Awards. (The Tide-to-Go commercial The Interview, for example, won a gold Clio.) The agency is part of Publicis Groupe, one of the world’s largest advertising and media services conglomerates.
For more information about his talk, contact Brian Sheehan at (315) 443-9247 or bjsheeha@syr.edu.
Horace Campbell, professor of political science and African American Studies in the Maxwell School, was quoted by The LA Times for the article “Who killed Haiti’s president? Plot thickens as Moise’s guards come under scrutiny” as well as in France…
Chris Faricy, associate professor of political science in the Maxwell School, was interviewed by the Wall St. Journal for the article “Democrats Focus on Turning Tax Talk Into Action.” Faricy discussed the possibility of new tax bills, saying, “A lot…
Dana Spiotta, associate professor of English in the College of Arts and Sciences, was featured in The New York Times for the article “Dana Spiotta Loves Coming Across Jokes in Really Old Books.” Spiotta, whose new novel, Wayward, came out…
Jonathan Martinis, senior director for law and policy at the Burton Blatt Institute was interviewed for The New Yorker article “Britney Spears’s Conservatorship Nightmare.” Martinis provides context for the lack of rights given to those in conservatorships, saying, “The rights…
Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, was quoted by Yahoo News for the story “Trump is using an unusual legal argument in his…
If you need help with your subscription, contact sunews@syr.edu.
