SU’s Newhouse School to host Saatchi & Saatchi CEO Kevin Roberts Oct. 16October 01, 2008Wendy S. Loughlinwsloughl@syr.edu
Kevin Roberts, top executive at pre-eminent international advertising agency Saatchi & Saatchi, will visit Syracuse University on Thursday, Oct. 16, as a guest of the S.I. Newhouse School of Public Communications. Roberts, who is the agency’s CEO worldwide, will speak from 11 a.m.-12:20 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is titled “Walk through the Fire: From transactions to relationships, from communications to connections, from advertising to ideas, from brands to Lovemarks, from green to blue.” The event is free and open to the public. Parking is available in SU pay lots.
Roberts is one of the foremost figures in advertising today. He began his career with the London fashion house Mary Quant and later worked as a marketing executive for Gillette and Procter & Gamble. He became CEO of Pepsi-Cola Middle East when he was 32. He later worked for Lion Nathan before joining Saatchi & Saatchi in 1997.
Roberts is co-author of “Lovemarks: The Future Beyond Brands” (powerhouse Books, 2005), and the originator of “Lovemark thinking,” which focuses on brands that inspire loyalty beyond reason. His leadership has been a driving force behind Saatchi & Saatchi’s success.
Roberts is also author of “Sisomo: The Future on the Screen” (Powerhouse Books, 2005) and “The Lovemarks Effect: Winning in the Consumer Revolution” (Powerhouse Books, 2006), and co-author of “Peak Performance: Business Lessons from the World’s Top Sporting Organizations” (Texere, 2002). In addition, he is the inaugural CEO in residence at Cambridge University in London and a professor of sustainable enterprise at the University of Waikato in New Zealand.
One of the world’s most award-winning advertising agencies, Saatchi & Saatchi numbers among its clients Procter & Gamble, JC Penney, Toyota and General Mills. The agency has won more than 4,000 awards in the last five years alone, including 42 Lions at the 2008 Cannes International Advertising Festival and 42 Clios at the 2008 International Clio Awards. (The Tide-to-Go commercial The Interview, for example, won a gold Clio.) The agency is part of Publicis Groupe, one of the world’s largest advertising and media services conglomerates.
For more information about his talk, contact Brian Sheehan at (315) 443-9247 or bjsheeha@syr.edu.
Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, was quoted by Roll Call for the article “Campus Notebook: Unattended gun in Capitol bathroom need not…
Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, had an op-ed published in the Washington Post, “Why individuals, not governments, should safeguard free speech.” Gutterman…
Professor of Supply Chain Management and wine industry expert Burak Kazaz says along with exacting a heavy human toll, West Coast wildfires will also affect the flavor of your favorite California wine. Smoke from devastating wildfires isn’t only filling the…
David Popp, professor of public administration and international affairs in the Maxwell School, was interviewed by Bloomberg for the article “Biden Succeeds in Uniting Climate People and Labor People — For Now.” Popp, who specializes in environmental economics, says that…
Tracey Reichert Schimpff, director of clinical services at Falk College, was a guest on Bridge Street for the segment “How To Juggle Working And Parenting – Successfully!” Schimpff, who works specifically in the department of marriage and family therapy, says…
If you need help with your subscription, contact sunews@syr.edu.
