Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit

KeyBank and Syracuse University elevate sports marketing education to new levels during second year of 44 Rewards partnership

Tuesday, April 22, 2008, By News Staff
Share

KeyBank and Syracuse University elevate sports marketing education to new levels during second year of 44 Rewards partnershipApril 22, 2008Sara Millersemortim@syr.edu

With the last day of classes less than a week away, the final grade for 15 students majoring in sport management at Syracuse University’s College of Human Ecology hinges significantly on what happens this week. Three student teams will vie against one another in an innovative and nationally modeled approach to sports marketing education led by the KeyBank-Syracuse University 44 Rewards partnership.

As an integral part of the 44 Rewards program — now in its second year — sport management faculty, SU Athletics staff and KeyBank executives work with students to help them apply theoretical marketing concepts to a real-world experience. The students’ final project is presented to and judged by semester-long client KeyBank and other industry professionals.

“44 Rewards is a natural extension of Key’s longstanding relationship with Syracuse University’s athletic and academic programs,” says Stephen D. Fournier, president of KeyBank’s Central New York District. “We’re pleased to directly engage students and offer them unique learning experiences that will prepare them for the professional world.”

“The continued generosity from KeyBank over the past two years has provided an excellent learning opportunity for SU sport management majors,” says Michael Veley, director and chair of the Department of Sport Management. “The 44 Rewards program allows students in sports marketing to fully understand the complexities and interrelationships among sponsors, the sports entity and fans of specific team sports. They are able to take market research, develop their own promotional strategies, and propose a plan that is evaluated by industry practitioners. This community-based partnership benefits everyone.”

The course, titled “Sport Marketing Management” (SPM 444), requires students to implement a major, multifaceted corporate sports marketing sponsorship utilizing the skills honed in prerequisite courses in research methodology, sport law, sport sales and communications. This learn-by-doing experience includes the possibility of the winning team seeing their marketing plan activated in the coming SU sports year. In addition to the SPM 444 course work, the KeyBank-Syracuse University relationship provides scholarships for the sport management program, internship opportunities and research funding.

“It is through collaborative efforts and experiential learning client-based projects such as the model proven by KeyBank and Syracuse University that students can gain the necessary skill set and experience to enter the highly competitive industry,” says Gina Pauline, assistant professor of sport management in the Department of Sport Management. “This win-win partnership for students and corporate clients has become a national model.”

The students will present their 20-minute multimedia plans and recommendations on Thursday, April 24, at 3:30 p.m. in Room 003 of the Whitman School of Management building. Judges will include:

  • Joe Baldini, vice president and general manager of ISP Sports
  • Karen Haefling, chief marketing and communications officer for KeyCorp
  • Susan Moyer, senior vice president and northeast regional marketing and communications director for KeyBank
  • Matt Yonan, president of Tigris Sponsorship and Marketing

The 44 Rewards program is a multi-tiered partnership that provides ongoing prize-winning opportunities for SU men’s basketball and football fans, and includes academic and charitable giving components — all building on the legendary significance of the number 44 in SU Athletics. For sports fans in the community, 44 Rewards has provided the opportunity to win SU men’s basketball and football merchandise, season tickets, tournament packages and other prizes for the past two years.

Students in the College of Human Ecology’s Department of Sport Management study marketing, management, communications, law and other disciplines, and gain hands-on experience in a required internship while preparing for careers or graduate study in sport. The College of Human Ecology at SU focuses students on the importance of community involvement, service, scholarship and experiential learning.

KeyBank N.A. is one of New York’s largest financial services companies, with one of the largest statewide networks of branches and ATMs. The 12-county Central New York District has 59 KeyCenters (branches), 95 ATMs and more than 475 employees. KeyBank is a leader in community involvement and a strong proponent for local economic growth. Cleveland-based KeyCorp is one of the nation’s largest bank-based financial services companies, with assets of about $101 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

  • Author

News Staff

  • Recent
  • Chancellor Syverud Addresses Athletics, Benefits, Sustainability at University Senate
    Wednesday, September 27, 2023, By News Staff
  • Setting the Agenda in Biology Research: 2 Professors Join NIH Peer Review Committees
    Wednesday, September 27, 2023, By News Staff
  • iSchool Student Selected for Highly Competitive Data Librarianship Internship
    Wednesday, September 27, 2023, By Anya Woods
  • Exploring the Existence of Life at 125 Degrees Fahrenheit
    Tuesday, September 26, 2023, By Dan Bernardi
  • How Climate Warming Could Disrupt a Deep-Rooted Relationship
    Tuesday, September 26, 2023, By Dan Bernardi

More In Uncategorized

Syracuse Views Fall 2023

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

Phillips Appointed Interim Director at Lender Center for Social Justice; Director Search Committee Named

The Lender Center for Social Justice has familiar leadership for the 2023-24 academic year while a renewed search for a permanent director is conducted. Kendall Phillips, founding co-director of the Lender Center and professor in the Department of Communication and…

Syracuse Views Spring 2023

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

Awards of Excellence Honoree: Maxwell has Been ‘a Guiding Hand’ in Public Service Career

Standing before an audience of fellow Maxwell School alumni gathered in Washington, D.C., for the second annual Maxwell Awards of Excellence, CNN anchor Boris Sanchez ’09 shared the motivation behind his work as a journalist. Sanchez emigrated from Cuba as…

NASA Honoring Those Who Were Aboard Space Shuttle Columbia And Other Late Astronauts

Sean O’Keefe, University Professor in the Maxwell School, was interviewed for the USA Today article “Twenty years later, loss of space shuttle Columbia still teaches us lessons.” The article emphasizes how NASA’s Memorial Grove is used to honor late astronauts,…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.