The Center for Advanced Systems and Engineering (CASE) has announced the hiring of Jeff Fuchsberg L’10 as its new director. Fuchsberg will contribute to the center’s strategic plan, overseeing the implementation of CASE’s goals while providing leadership and management of…
Saatchi & Saatchi ad exec to join Newhouse School faculty
Saatchi & Saatchi ad exec to join Newhouse School facultyFebruary 06, 2008Wendy S. Loughlinwsloughl@syr.edu
Brian Sheehan, chair and CEO of Saatchi & Saatchi’s Team One Advertising, will join Syracuse University’s S.I. Newhouse School of Public Communications as an associate professor of advertising, effective August 2008.
“Brian Sheehan will be a great addition to the Department of Advertising,” says James Tsao, chair of the department. “We are very excited to have him join us as a colleague whose outstanding experience will contribute to the curriculum. I am confident that he will be an excellent teacher and a professional scholar in the years to come. His long list of credentials explains how invaluable he is to the program, with its professional emphasis.”
At Team One Advertising since 1999, Sheehan has overseen all integrated operations and manages a staff of 325 for the Los Angeles-based agency, whose billings exceed $500 million. Key clients have included Lexus, Ritz-Carlton, Procter & Gamble, Air New Zealand, Nextel/Boost, FlexJet, British Telecom/Infonet and Movielink. Under Sheehan’s tenure, the agency has received several awards, including a Cannes lion, a gold Effie, a One Show gold, an Ogilvy Grand Prix and a D&AD Award. Team One is a division of Saatchi & Saatchi Worldwide.
Sheehan previously served as CEO for Saatchi & Saatchi in Australia and, before that, Japan, and also worked for the company in New York and Hong Kong. He has worked with such clients as Bayer, British Airways, DuPont, Hewlett-Packard, Hilton Hotels, Kodak, Merck, Qantas, SHOWTIME and Toyota, among many others.
“Joining the Newhouse School fulfills a lifelong dream,” says Sheehan. “I have had a wonderful 25-year career at Saatchi & Saatchi, an amazing agency where nothing is impossible. I now have an opportunity to use everything I have learned over the years and across diverse clients and geographies to help mold the next generation of leaders for our industry.”
Sheehan earned a bachelor’s degree at the College of Holy Cross and a master’s degree at Loyola Marymount University. At Newhouse, he will teach classes in advertising and advertising practice and management.