Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit

Whitman to host lecture on movie channels, marketing

Monday, October 8, 2007, By News Staff
Share

Whitman to host lecture on movie channels, marketingOctober 08, 2007Amy Schmitzaemehrin@syr.edu

Movie making is more than just lights, camera, action. It’s also a business, with complex channel contracts specifying the split of box office revenues between distributors (i.e. studios) and exhibitors (i.e. theaters). However, do these complex relationships add to or detract from profitability?

This question and others will be explored by Eunkyu Lee, associate professor of marketing in the Martin J. Whitman School of Management at Syracuse University. Lee will speak about “How Complex Do Movie Channel Contracts Need to Be?” Wednesday, Oct. 17, at noon in Room 525 of the Whitman School building. The lecture, which is part of the Whitman Colloquium lecture series, is free and open to SU students, faculty and staff.

Using a game theoretic model, Lee will examine whether much simpler contracts such as 50/50 split or two-part tariff can be acceptable or superior alternatives to the more complex contract structure currently in use in the industry. He will also discuss how contract structure impacts the exhibitor’s movie scheduling behavior and the individual firms’ profitability.

Lee holds a Ph.D. from Duke University. His research has been published in Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics, among other journals.

For additional information, or to R.S.VP. for the colloquium, contact Shannon Hiemstra, Whitman School of Management, at (315) 443-3549 or srhiemst@syr.edu.

  • Author

News Staff

  • Recent
  • Languages Unlock Opportunities for English for Lawyers Alumna
    Thursday, September 21, 2023, By Hope Alvarez
  • Fall 2023 Career Week: Helping Students Achieve Professional Goals
    Thursday, September 21, 2023, By Gabrielle Lake
  • A Commitment to Arts and Sciences Excellence
    Thursday, September 21, 2023, By Dan Bernardi
  • Center for Sustainable Community Solutions and Environmental Finance Center Announces New Director
    Thursday, September 21, 2023, By Alex Dunbar
  • Expert Available to Discuss Rupert Murdoch Stepping Down at Fox News
    Thursday, September 21, 2023, By Vanessa Marquette

More In Uncategorized

Syracuse Views Fall 2023

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

Phillips Appointed Interim Director at Lender Center for Social Justice; Director Search Committee Named

The Lender Center for Social Justice has familiar leadership for the 2023-24 academic year while a renewed search for a permanent director is conducted. Kendall Phillips, founding co-director of the Lender Center and professor in the Department of Communication and…

Syracuse Views Spring 2023

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

Awards of Excellence Honoree: Maxwell has Been ‘a Guiding Hand’ in Public Service Career

Standing before an audience of fellow Maxwell School alumni gathered in Washington, D.C., for the second annual Maxwell Awards of Excellence, CNN anchor Boris Sanchez ’09 shared the motivation behind his work as a journalist. Sanchez emigrated from Cuba as…

NASA Honoring Those Who Were Aboard Space Shuttle Columbia And Other Late Astronauts

Sean O’Keefe, University Professor in the Maxwell School, was interviewed for the USA Today article “Twenty years later, loss of space shuttle Columbia still teaches us lessons.” The article emphasizes how NASA’s Memorial Grove is used to honor late astronauts,…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.