WISE High Altitude Marketing seminar directed toward female entrepreneurs

Thursday, October 13, 2005, By News Staff

WISE High Altitude Marketing seminar directed toward female entrepreneursOctober 13, 2005Carol K. Masiclatclkim@syr.edu

The Falcone Center of Entrepreneurship at Syracuse University will host its first annual program, “WISE High Altitude Marketing-Tools for Businesses on the Rise,” Nov. 2 from 7:30 a.m.-noon, at the Greater Syracuse Chamber of Commerce. WISE stands for Women Igniting the Spirit of Entrepreneurship.

The interactive seminar will feature nine of Central New York’s top experts in three categories: advertising, public relations and branding. The seminar will include roundtable discussion and questions and answers on the specific issues affecting the marketing of attendees’ businesses and general advice.

“Earlier this year, the Falcone Center assembled a group of community advisors made up of women operating successful businesses around Central New York to give advice on how to expand its very successful annual WISE Conference,” explains Julie Briggs, owner and president of Syracuse Gift Basket Co. “The result was the recommendation to host supporting events throughout the year. The goal of our first seminar is to give established female entrepreneurs in the area top-notch marketing advice from Syracuse’s best marketing professionals.”

Scheduled speakers for the seminar include: Peter Cappuccilli, director, New York State Fair; Howard Dolgon, founding partner, Alan Taylor Communications, and owner, Syracuse Crunch hockey team; Kathleen M. Dwyer, founding partner and president, TAG Group, LLC-Marketing and Public Relations; Greg Loh, senior partner, Eric Mower and Associates; Doug Pinckney, president, Siano, Pinckney & Hugo; Mark Russell and Sherry Russell, principals, MRA Group; Minet Schindehutte, associate professor, Department of Entrepreneurship and Emerging Enterprises, Martin J. Whitman School ofManagement; John Stage, founder, Dinosaur Bar-B-Que; and Chris Steenstra, senior partner, Eric, Mower and Associates;

The seminar will be limited to the first 80 registrants. Registration is $75, and the registration deadline is Oct. 31. A continental breakfast will be served. For more information or to register online,visit http://www.wisentrepreneur.com, or call Leslie Pierre at (315) 443-3550.

Launched in 2003 by the Falcone Center, the WISE program was developed to foster the pursuit of entrepreneurial opportunities by women from all walks of life. Each year, WISE sponsors a symposium to promote entrepreneurial thinking among women in the Central New York area and to help entrepreneurial women stay connected, as well as presenting various supporting year-round events.