Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit

SU’s ‘Project KEEP US’ to release findings on college students staying in or leaving CNY

Friday, December 3, 2004, By News Staff
Share

SU’s ‘Project KEEP US’ to release findings on college students staying in or leaving CNYDecember 03, 2004Amy Schmitzaemehrin@syr.edu

Syracuse University’s Project KEEP US (Knowledge Enabling Efforts to Preserve University Students) is a research endeavor of students in the S.I. Newhouse School of Public Communications public relations department, which is studying students attending colleges and universities in the 12-county Central New York area to evaluate their plans on staying or leaving after graduation. The study also seeks to outline factors in students’ decisions to stay or go.

According to Jean Vincent, adjunct professor of public relations research at the Newhouse School and president of Vincent McCabe, Inc., the students’ research initiative has the potential to impact the larger CNY community.

“Politicians, community leaders and organizational consultants have commented in the press about the need to keep students who graduate from local colleges in the area,” Vincent said. “Therefore, the overall goal for the class research project is to add to the knowledge base to improve leaders’ decision-making when it comes to retaining area college graduates.” The research study findings will be publicly announced at a press conference, Dec. 13 at 1 p.m. in the Bartlett Room of Newhouse II.

“In conducting initial research to define the project, we did not find any effort to directly and broadly survey students at area colleges regarding their intendedplans to stay or leave the area after graduation, or determine what factors contribute to their decision-making process,” says Brenda Dow, vice president of client services at Vincent McCabe, Inc., and the students’ client contact. “Our hope is the students’ research findings will be useful to economic development entities and other groups seeking to have more college students settle here, by bringing the voice of the student to the fore via this class project.”

Students completed the full-scale research project over 15 weeks. In late October, the students formed teams to competitively present recommendations for how to best meet the research goal. After the winning research plan was selected, it was modified to incorporate strong ideas presented by other teams. The students then collectively developed their research instruments and began collecting data in mid-November. Vincent McCabe Inc. sponsored the project with in-kind services and other support provided by the marketing intelligence firm.

Project KEEP US is an example of what can be accomplished through educational and business partnerships. “This is one class of 19 students partnering with a small business that thinks and acts big, working together and sharing technology and knowledge on a small scale to achieve big things,” Vincent says. “The students’ research findings could potentially be the definitive study of area college students by area college students regarding this topic.”

The study was tailored to the Essential New York Initiative report findings issued in February 2004 by the Metropolitan Development Association (MDA) of Syracuse and Central New York, Inc. The 12-county area encompasses Cayuga, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, Seneca, St. Lawrence and Tompkins counties.

“We’re excited about the possibilities this project offers to the students, Syracuse University and the community at large,” Vincent said. “We look forward to its unfolding development and how the information can be used by organizations throughout the 12-county area.”

  • Author

News Staff

  • Recent
  • Future of News Production the Focus of NSF Planning Grant
    Thursday, January 21, 2021, By Wendy S. Loughlin
  • Funding Opportunities for Syracuse Abroad Summer 2021 programs
    Wednesday, January 20, 2021, By Ashley Alessandrini
  • College of Law Adds Vincent H. Cohen ’92, L’95 to Board of Advisors
    Wednesday, January 20, 2021, By Martin Walls
  • Students Invited to Network and Skill-Build with Alumni
    Wednesday, January 20, 2021, By Gabrielle Lake
  • ‘Confronting ‘Who We Are”
    Tuesday, January 19, 2021, By News Staff

More In Uncategorized

“People with disabilities desperately need the vaccine. But states disagree on when they’ll get it.”

Scott Landes, associate professor of sociology in the Maxwell School, was quoted in The Washington Post story “People with disabilities desperately need the vaccine. But states disagree on when they’ll get it.” Landes, an expert on the sociology of disability,…

“SU Professor says President’s Closed Social Media Accounts Fall Under Big Tech’s Terms of Service”

Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, was interviewed for the WAER story “SU Professor says President’s Closed Social Media Accounts Fall Under Big…

“First Amendment doesn’t guarantee you the rights you think it does.”

Roy Gutterman, associate professor of magazine, news and digital journalism in the Newhouse School and director of the Tully Center for Free Speech, was quoted in the CNN story “First Amendment doesn’t guarantee you the rights you think it does.”…

“Big Tech’s Crackdown on Donald Trump and Parler Won’t  Fix the Real Problem With Social Media”

Whitney Phillips, assistant professor of communication and rhetorical studies in the College of Visual and Performing Arts, was interviewed for the Time Magazine story “Big Tech’s Crackdown on Donald Trump and Parler Won’t  Fix the Real Problem With Social Media.”…

Danielle Smith writes “Images of the Capitol Riot Reflect a National Crisis.”

Danielle Smith, professor of African American studies in the College of Arts and Sciences and Director of the Renée Crown University Honors Program, wrote an op-ed for History News Network titled “Images of the Capitol Riot Reflect a National Crisis.”…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.