Maxwell alumna Phaedra Stewart ’91 finds it difficult to look at the world without seeing opportunities to connect with people, raise their spirits and empower them to make their lives better. A self-described serial entrepreneur (some might say a serial…
News conference announces breakthrough in gay consumerism
News conference announces breakthrough in gay consumerismJuly 03, 2001Nicci Brownnicbrown@syr.edu
Syracuse University will host a live news conference, with a simulcast on an interactive Web site, at 2 p.m. EST July 9 to announce the commencement of the first major university study on gay/lesbian consumerism and its effect on mainstream marketing.
The news conference will take place at SU’s S.I. Newhouse School of Public Communications. The worldwide study of the gay/lesbian community is a joint project of the Newhouse School, OpusComm Group Inc. and GSociety Inc.
“This is the largest, most ambitious research done to date, and we are thrilled that a major, well-respected leader in research as Syracuse University has partnered with us and GSociety to undertake this high-profile study,” says Jeff Garber, president of OpusComm Group Inc. “It is a subject that has been widely overlooked in the past, and mainstream business can no longer afford to ignore the gay/lesbian community and stay competitive in an oncoming economic turndown.”
Speaking at the news conference will be Garber; Cary Gilbert, director of GSociety Inc.; and David Rubin, dean of the Newhouse School.
Individuals can view the Webcast at www.opuscommgroup.com. Beginning at 1:30 p.m. Tuesday, questions may be submitted through the Web site for an interactive question-and-answer session that will be part of the news conference.