Sandra Cordova Micek ’91 (@scmicek), senior vice president of marketing for USA TODAY, will visit the S.I. Newhouse School of Public Communications on Tuesday, Nov. 6, as a guest of the Eric Mower Advertising Forum. She will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. Follow on Twitter at #MowerForum.
Micek is responsible for marketing efforts across all platforms of the USA TODAY brand. She was named to her position in June 2011, coming from NBCUniversal, where she led the “Women at NBCU” initiative. In addition, she oversaw the development of several customized programs across numerous NBCUniversal platforms for clients such as American Express, Proctor & Gamble and PepsiCo.
Prior to joining NBCUniversal, Micek spent nearly 10 years in Silicon Valley, holding a variety of leadership positions at Yahoo!, including guiding consumer and partner marketing for some of Yahoo!’s key businesses, such as Yahoo! Mobile and the subscription-based Yahoo! Personals. She was also part of a newly formed marketing solutions group at Yahoo!.
In addition, Micek served as a management consultant with Accenture’s Communications, High Tech & Media/Entertainment strategy practice in San Francisco and London.
She began her career at Turner, where she was part of the industry’s first cross-platform group developing programs for advertisers that spanned Turner’s portfolio, with properties such as TNT, TBS, CNN, HLN and the Cartoon Network. Micek also helped launch CNN’s Airport Network. She is a graduate of the Newhouse School.
Her talk is free and open to the public. For more information, contact Karen Greenfield at 315-443-2304 or kegreenf@syr.edu.
