Falk College Associate Teaching Professor David Meluni says the damage from the Major League Baseball (MLB) gambling controversy may already have been done. In this video soundbite, Meluni–an expert in sports marketing who teaches classes on name, image, and likeness (NIL)–offers thoughts on how the case involving Los Angeles Dodgers player Shohei Ohtani may hurt the MLB and Ohtani from a marketing perspective, especially as the new “face” of New Balance products.
“If there’s a perception that something was going on specifically to gambling, from a marketing standpoint that could be huge,” Meluni says. “If there is any sort of tie, New Balance may immediately say, ‘That’s it, we’ve severed our relationship because of a morality clause that we have in our contract.’”
Michael John Williams, associate professor at Syracuse University and expert on NATO, US foreign policy and international security, is available to speak to media on issues related NATO-member warplanes shotting down several Russian drones over Poland, the first time the…
Recent changes to COVID-19 vaccine eligibility, include HHS-imposed age and medical condition requirements, may jeopardize the ability of those who are most vulnerable to COVID to access the vaccine. Syracuse College of Law Professor Katherine Macfarlane, an expert in disability law…
Associate professor Laura-Anne Minkoff-Zern, a food systems scholar and human geographer at Syracuse University’s Maxwell School of Citizenship and Public Affairs, is co-author of the the forthcoming book “Will Work for Food” (UC Press). With her co-author Teresa M. Mares,…
The merger of Paramount and Skydance created a major new player in Hollywood, and the new combined company is already making a splash with its purchase of the U.S. rights to air UFC fights. But the political undertones of the…
This week, the White House announced that it was doubling tariffs to 50% on imports from India, due to the country buying oil from Russia. Reporters looking for an expert to discuss how these tariffs will impact global trade and…
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