“Could Oscar slap put a dent in Will Smith’s bankability?”

J. Christopher Hamilton, assistant professor of television, radio, and film in the Newhouse School, was interviewed for the NewsNation segment “Could Oscar slap put a dent in Will Smith’s bankability?” Hamilton, an expert on the monetization of content in the TV and film industry, believes that Will Smith’s now famous slap of Chris Rock during the Oscars will have implications on the profitability of his next acting endeavor.

“It’s not like if he’s not cast in the next big movie, we’re gonna see him downward spiral into bankruptcy – no,” Hamilton said. However, the biggest impact will fall on Smith’s prestige and reputation.