Dwight Caines ’87, president of domestic marketing for Universal Pictures, will deliver the keynote address at the Newhouse School’s 2022 Convocation Ceremony, to be held May 14 at 12:30 p.m. at the stadium.
Caines is responsible for all areas of the domestic marketing department at Universal, and directly oversees media, digital marketing, multicultural marketing, data analytics and publicity.
Dwight Caines ’87
Prior to joining Universal, Caines served as president of domestic theatrical marketing for Sony Pictures Entertainment, where he crafted campaigns for a vast slate of releases, including “The Amazing Spider-Man 2,” “Spectre,” “Captain Phillips,” “22 Jump Street,” “Angry Birds,” “The Equalizer” and “American Hustle.” In this role, he was the first digital executive to be appointed head of marketing at a major studio. Caines launched the Digital Marketing Strategy department for the studio in 2000, rising to the rank of president of worldwide digital marketing in 2008.
Caines is an active member of the Academy of Motion Picture Arts and Sciences and previously served on the board of The Entertainment Industry Foundation. In 2009, he joined a short list of executives to receive the iMedia Visionary Marketer Award.
A dedicated and active alumnus of Syracuse University, Caines recently worked with the University’s Office of Multicultural Affairs as an alumni mentor. He is a past member of the Newhouse Advisory Board and an adjunct for the Syracuse University Los Angeles Semester program. He recently sat down with program director Robin Howard for a Q&A about mentorship, management and what he’s learned while teaching.
All graduating students and their families are invited to attend the Newhouse Convocation Ceremony. Syracuse University Commencement will be held May 15. For the most current information about Commencement weekend, visit commencement.syr.edu.
