Will the NCAA’s New Transformation Committee Be A Success?

Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, wrote commentary for Sportico entitled, “Transformers? NCAA’s Optimus Committee Is Hardly Prime.”

Burton, who wrote this commentary, discussed the NCAA’s recent decision to create a Transformation Committee. He questioned, ‘Is it reasonable assuming the NCAA—recently shut out by the Supreme Court (a 9-0 whitewashing) and stomped by various state legislations on name, image and likeness (NIL)—can recast itself into something else? Is it possible to transform the lumbering battleship into a jet fighter? Perhaps.’