Is DotDash Acquiring People Magazine A Smart Business Move?

Aileen Gallagher, associate professor of magazine, news and digital journalism in the Newhouse School, was quoted in the New York Times story “People Magazine Heads to New Ownership. Again.”

With People Magazine recently being bought by the company DotDash, many are speculating as to whether or not People Magazine fits with the other content that DotDash creates. Gallagher addresses this concern, saying, “The rest of the Meredith publications, I can see where they fit into Dotdash’s portfolio. People is a tough call.”