Will Those Against the COVID Vaccine Ever Get It? Syracuse Professor Weighs In

Rebecca Ortiz, assistant professor of advertising in the Newhouse School, was quoted in the Huffington Post article “COVID Vaccine Holdouts Say Nothing Will Change Their Minds. Now What?”

Ortiz, researcher of health communication and social marketing, discussed why it may be difficult to convince those who remain unvaccinated to ever get the vaccine. She said, “We know that the longer that people are hesitant, the longer they will continue to be hesitant. It becomes what we call a ‘commitment consistency’ issue — where the longer you say this is not something I’m going to do, or this is something I disagree with, the more it becomes ingrained in your personality.”