How Parents Inherent Need To Protect Their Children Is Aiding Vaccination Efforts

Rebecca Ortiz, assistant professor of advertising in the Newhouse School, was interviewed by WAER for the story CNY Health Communication Expert Hopeful For Vaccination Participation Among Young Children.”

In this radio show, Ortiz discussed parents’ instinct to protect their children and how this will encourage them to allow their young children to get vaccinated. She said, “Parents will inherently want to protect their children even more than they want to protect themselves,” she said. “Those are the potential for misinformation that happens to that emotional response. I think it’s even more powerful that we have to be careful.”