Division of Marketing and Communications to Align Strategy, Structure to Advance University’s Vision, Mission and Priorities

This week, Dara Royer, senior vice president and chief communications officer at Syracuse University, announced a reorganization of the Division of Marketing and Communications. As part of Syracuse University’s ongoing efforts to ensure its future as a distinctive, global research institution, the Division of Marketing and Communication is better aligning its resources and operation with the University’s vision and mission. The newly restructured division places a greater emphasis on advancing Syracuse University’s academic, research and student experience goals.

“Syracuse University has a lot of great stories to tell about its academics, its research and, most importantly, its people,” Royer says. “The field of marketing and communications is evolving rapidly and we need to evolve with it in order to move the University forward in support of our students, faculty, staff and alumni.”

Since Royer’s arrival in September 2017, she conducted an extensive review of the division’s operation, including its approach, process, technology, systems and structure. This included one-on-one meetings with every team member in the Division of Marketing and Communications; hosting roughly a dozen meetings involving all staff in the division; and participating in multiple meetings with deans, faculty and staff in nearly every school and college, as well as leaders and staff in academic and administrative units.

The reorganization includes the creation of new positions and the elimination of some positions. There is a net gain of positions under the new structure. Team members whose positions exist today but do not under the new structure were notified this week. The University is providing each of those team members services to support them in identifying and transitioning to the appropriate role. All team members have an opportunity to apply for positions within the new structure. Royer anticipates completing most internal staffing changes by the end of June.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://syracuse.edu.