Professor Eunkyu Lee Comments on Roseanne’s Impact on ABC

Now that “Roseanne” will no longer be aired on ABC, ABC will lose a decent amount of money according to press. Eunkyu Lee, professor of marketing at the Martin J. Whitman School of Management, mentioned in the Refinery 29 article agrees and says that the company (ABC) should consider the factors it’ll face from a financial point of view.

Lee states, “Expected reaction from the TV audience market (public criticism and decline in popularity), expected reaction from the advertiser market (canceling advertisements based on their willingness to associate their valuable brands with Roseanne), and ABC’s own concern on its brand affected by association with Roseanne.“