Carl Schramm Interviewed About New Book

Carl Schramm, a University Professor at the iSchool, recently joined Westwood Radio’s Jim Bohannon Show to discuss his new book “Burn the Business Plan: What Great Entrepreneurs Really Do.” They discussed the book and entrepreneurs in general, with Schramm explaining a main fact about these business types.

“My book is different from most others cause its really based on a lot of statistical information and a broad look at hundreds of entrepreneurs,” Schramm said. “And I think one of the patterns is that most entrepreneurs are surprised that they become entrepreneurs.”