How Super Bowl Ads are Trending Away From Sex and Politics

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery.

Ortiz mentioned research conducted over the past three years that shows a decline in sexual ads as many companies take a step away from the idea of “sex sells.” Additionally, she added that this year’s most political ad was one from WeatherTech, which featured an America First theme and images of walls being built. While viewers deemed it political, WeatherTech’s CEO David MacNeil there was no connection to politics, and that that notion was “absolutely ridiculous.”