Syracuse University, Coca-Cola Enter Into Pouring Rights Agreement
Syracuse University has signed The Coca-Cola Company as the official non-alcoholic beverage partner of the University and Syracuse University Athletics.
The agreement, which took effect on July 1, comes after a competitive year-long strategic evaluation process, led by a working group made up of representatives from Athletics, Auxiliary Services, Student Experience, the Office of Sustainability Management, the Office of the General Counsel, and Procurement and Supplier Payment.
The agreement will span 10 years, running through June 2035. A variety of Coca-Cola beverages will be featured on campus, including Coca-Cola, Coke Zero Sugar, Diet Coke, Powerade, Sprite, Fanta, Dasani, smartwater, BODYARMOR, fairlife, Gold Peak and Minute Maid.
“We are excited to partner with The Coca-Cola Company and Coca-Cola Beverages Northeast to bring Coca-Cola products to the Syracuse University community,” says Senior Vice President and Chief Operations Officer John Papazoglou. “This partnership incorporates the diverse student-centric and complex operational needs of an urban university community, which includes over 30,000 students, faculty and staff, as well as thousands of annual campus visitors.”
Along with providing products for campus events, campus dining facilities and vending machines, Coca-Cola products will be served at Syracuse Athletics events and Coca-Cola will be recognized as the exclusive non-alcoholic beverage sponsor in the JMA Wireless Dome.
“The partnership between Syracuse Athletics and Coca-Cola will elevate the gameday experience for fans,” says Athletics Director John Wildhack. “In particular, we look forward to partnering with Powerade to fuel our student-athletes on and off the playing field.”
