At the 2025 Syracuse Name, Image and Likeness (NIL) Summit, GEN Agency and GEN NIL founder and CEO Rachel Maeng Brown will meet with Syracuse University student-athletes to present brand deal case studies and lead a content creation workshop with products from W by Jake Paul.
The 2025 Syracuse Name, Image and Likeness Summit is a first-of-its-kind event organized by students for student-athletes. The Syracuse NIL Summit will bring Syracuse University student-athletes together with corporate brands for an event consisting of networking, education and NIL development.
GEN Agency and GEN NIL founder and CEO Rachel Maeng Brown, the 2024 CEO of the Year in Influencer Management and NIL Education, will present brand deal case studies and lead a content creation workshop with products from W by Jake Paul. Additionally, the Global Sports & Entertainment Wealth Management sector of Morgan Stanley will educate student-athletes about financial literacy.
The NIL Summit will take place from noon to 2:30 p.m. March 28 in Grant Auditorium at the David B. Falk College of Sport and Human Dynamics at Syracuse University.
Jeremy Jordan
“The Syracuse NIL Summit demonstrates the impact and innovation of Falk College and its students,” says Falk College Dean Jeremy Jordan. “This event is another example of the collaboration we have with Syracuse University Athletics to provide Falk students with learning experiences beyond the classroom, and it will directly benefit Syracuse student-athletes with an educational opportunity with NIL industry leaders that includes on-site brand activations at a time when NIL is redefining collegiate sports.”
This exclusive student-athlete event is designed to bridge the gap between business leaders and encourage Name, Image and Likeness partnerships. Accordingly, attendees will gain valuable insight into NIL deal structures, financial literacy, personal branding strategies and partnership opportunities.
Corporate representatives will engage directly with student-athletes to build connections for potential collaborations. For example, the content creation station for student-athletes will have every student-athlete leave the event having activated a unique NIL deal with W by Jake Paul.
“We are grateful for the opportunity for our student-athletes to learn from industry leaders and participate in NIL activations,” says Syracuse Director of Athletics John Wildhack. “The partnership we have with Falk College is expanding in many areas, including this event, led by its students, to help provide our student-athletes with continued education to ensure they are well-prepared to navigate and maximize their NIL opportunities.”
The 2025 Syracuse NIL Summit is presented by Syracuse University’s David B. Falk College of Sport and Human Dynamics in partnership with the Syracuse Sport Group and Syracuse University Athletics.
Story by Sue Edson, professor of practice, Department of Sport Management in the Falk College.
