Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy

2022 Holiday Retail Expectations

Thursday, November 17, 2022, By Daryl Lovell
Share
Whitman School of Management

While the Black Friday 2022 shopping event is still a week away, holiday deals and sales promotions have already been underway for weeks at some of the nation’s largest retailers.

Ray Wimer

Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management.

He predicts holiday sales growth (November – December) will be up 6 to 8% this year. He points to several positive signs for growth including expectations that consumers will spend more this year, increased hourly wages and low unemployment numbers. But he says there are some factors pushing against that growth including high inflation, drops in disposable income, and higher energy costs and interest rates.

He provides additional expectations below, which you are welcome to quote. He is also available for interviews.

Professor Wimer says:

“Holiday shopping started in early October with Amazon’s Prime Day. Target and Walmart sales, as well as others, have offered early discounts and sale days. Many retailers are still dealing with too much inventory from delayed orders and/or softening consumer demand over the summer and fall. Retailers are also trying to slow down the ever-increasing flow of returns. Retailers are shortening the return window, charging for online returns and giving refunds as store credit.

“The value holiday shopper maybe rewarded this year as the inventory issues have led to retailers discounting earlier (note not in all categories). Promotions will be at the same level or higher than last year. The consumer must be willing to compare prices to get the best deal. The consumer will also want to understand updated return policies, especially if purchased online.”

 

To request interviews or get more information:

Daryl Lovell
Associate Director of Media Relations
M 315.380.0206
dalovell@syr.edu | @DarylLovell

Syracuse University

  • Author
  • Faculty Experts

Daryl Lovell

  • Ray Wimer

  • Recent
  • Syracuse University 2025-26 Budget to Include Significant Expansion of Student Financial Aid
    Wednesday, May 21, 2025, By News Staff
  • Light Work Opens New Exhibitions
    Wednesday, May 21, 2025, By News Staff
  • Registration Open for Sports, Entertainment and Innovation Conference July 8-10 in Las Vegas  
    Wednesday, May 21, 2025, By Matt Michael
  • University’s Dynamic Sustainability Lab and Ireland’s BiOrbic Sign MOU to Advance Markets for the Biobased Economy
    Wednesday, May 21, 2025, By News Staff
  • Engaged Humanities Network Community Showcase Spotlights Collaborative Work
    Wednesday, May 21, 2025, By Dan Bernardi

More In Business & Economy

Registration Open for Sports, Entertainment and Innovation Conference July 8-10 in Las Vegas  

The second annual Sports, Entertainment and Innovation Conference (SEICon)—named by Zoomph as one of the best sports business conferences of 2025—will be held from July 8-10 at MGM’s iconic Bellagio Hotel in Las Vegas. SEICon is a partnership between UNLV…

Blackstone LaunchPad Student Start-Ups Win in the 2025 New York Business Plan Competition

Three Syracuse University Libraries’ Blackstone LaunchPad (LaunchPad) student start-up teams won prizes in the finals of the New York Business Plan Competition (NYBPC), powered by Upstate Capital Association of NY, held in Albany on April 24. Carolyn Fernandes G’25 (College…

2025 Raymond von Dran iPrize and Hunter Brooks Watson Spirit of Entrepreneurship Award Winners Announced

Winners of the 2025 School of Information Studies’ (iSchool) Raymond von Dran (RvD) Fund for Student Entrepreneurship iPrize competition and the Hunter Brooks Watson (HBW) Spirit of Entrepreneurship Award were announced on April 10 at the Blackstone LaunchPad in Bird…

Women Leaders in Sports Helping to Create a Promising Future for Syracuse Students

One of the many benefits of the new partnership between the nationally recognized Women Leaders in Sports and the Falk College of Sport and Human Dynamics is the mentorship that Women Leaders in Sports executives are providing to Falk students….

Whitman School’s MBA Achieves Highest Ranking in 25 Years By U.S. News & World Report; Entrepreneurship MBA Is Ranked No. 29

The residential MBA program at the Martin J. Whitman School of Management is now ranked No. 54 in the nation, up from No. 66 last year and No. 84 a few years ago, by U.S. News & World Report’s 2025…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.