Amazon’s Prime Day has evolved from a simple membership perk into a mid-year shopping phenomenon that forces every major retailer to respond, especially ahead of the holiday season.

Syracuse University has two faculty experts who can speak to the broader implications of this shift—from how these manufactured shopping holidays affect consumer psychology to what they reveal about the current state of e-commerce competition. Both are available for pre- or post-Prime Day analysis and are able to provide strategic context beyond the sales numbers.

Keep them in mind for your upcoming Black Friday stories too!

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Patrick Penfield is a professor of practice in supply chain management and director of executive education in the Whitman School of Management. Penfield has over 15 years of industry experience in supply chain management and manufacturing working for such companies as the Raymond Corporation, Johnson & Johnson and Philips Electronics. Professor Penfield’s research focuses on forestry, natural resource management and sustainability. He has appeared on Good Morning America, NBC, CBS and ABC evening news programs and conducted dozens of media interviews for outlets like USA Today, The Washington Post, The Hill, Modern Retail, Newsweek and many more.

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Fellow Whitman School faculty member and retail expert Shelley Kohan is a highly accomplished and driven senior retail executive and consultant with more than 25 years of success in the retail industry. She has worked throughout the industry and across many functions including general management, marketing, operations, merchandising, buying, and human resources.

She also hosts a weekly podcast series called “Retail Unwrapped” which discusses timely retail and consumer product trends and consumer behavior.

To request interviews with Professor Penfield or Professor Kohan, or to get more information, please reach out to Daryl Lovell directly.