The advanced media management master’s program in the S.I. Newhouse School of Public Communications has received STEM designation, placing it among a select group of graduate programs nationwide that blend media, technology and business strategy under the federal classification for science, technology, engineering and mathematics.
It’s the first such program to receive STEM classification at Newhouse. The designation reflects advanced media management’s emphasis on data analytics, digital product development and emerging media platforms—skills increasingly sought after by employers incorporating emerging technologies into the workplace.
“The new STEM designation reflects the forward-looking nature of our dynamic advanced media management master’s program, and our school’s commitment to staying on the cutting edge of communications education,” says Newhouse Dean Mark J. Lodato.
An intensive, one-year program, advanced media management at Newhouse prepares students to chart the course of tech-driven media. Placing an emphasis on innovation and emerging media trends, the program also trains students with digital media production and management skills that can help them take leadership roles after graduation.
The program includes an immersion trip to New York City to tour media agencies and network with alumni and thought leaders, as well as immersive programming and experiences at industry events like CES in Las Vegas.
Adam Peruta, director of the advanced media management program, was recently named Dean’s Leadership Fellow at Newhouse. Peruta will work with faculty and staff across the school to incorporate AI and emerging technologies into the curriculum and workflows.
