Falk College Associate Teaching Professor David Meluni says the damage from the Major League Baseball (MLB) gambling controversy may already have been done. In this video soundbite, Meluni–an expert in sports marketing who teaches classes on name, image, and likeness (NIL)–offers thoughts on how the case involving Los Angeles Dodgers player Shohei Ohtani may hurt the MLB and Ohtani from a marketing perspective, especially as the new “face” of New Balance products.
“If there’s a perception that something was going on specifically to gambling, from a marketing standpoint that could be huge,” Meluni says. “If there is any sort of tie, New Balance may immediately say, ‘That’s it, we’ve severed our relationship because of a morality clause that we have in our contract.’”
In a move that’s turning heads both in Japan and abroad, the Japanese government is reportedly cracking down on so-called “shiny” names, unconventional names often inspired by pop culture references like “Pikachu” or “Nike” given to newborns. While some see…
The smoke from more than 100 Canadian wildfires is reaching many regions within the U.S., including as far south as Georgia. Air quality is deteriorating in the Midwest, Great Lakes and Northeast, prompting health advisories in many cities. In Canada,…
If you’re a reporter covering the U.S. Department of Defense’s acceptance of a luxury jet from Qatar, Alex Wagner, adjunct professor at Syracuse University’s Maxwell School of Citizenship and Public Affairs, is available for interviews. Please see his comments below….
As the Roman Catholic Church begins a new chapter under Pope Leo XIV, historians and scholars are helping the public interpret the significance of this moment. Among them is Margaret Susan Thompson, professor of history in the Maxwell School of…
President Trump recently signed an executive order focusing on educational opportunities surrounding artificial intelligence. Among other things, it establishes a task force to promote AI-related education and tools in the classroom. That is a major area of focus for Dr….
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