All Posts in #virtual influencers

Jennifer Grygiel, Assistant Professor of Communications in the Newhouse School, was featured in the ABC News story “Popular YouTuber chimes in on federal product disclosure guide for influencers.” In the story, Grygiel explains the Federal Trade Commissions’s guidelines for social…

Jennifer Grygiel, assistant professor of communications in the Newhouse School, was quoted in the CNN story “ Instagram star isn’t what she seems. But brands are buying in.” Grygiel, an expert in social media, agrees with the idea of influencers revealing…