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Forbes
Associate Professor Beth Egan Weighs in on TV Ratings for President Trump
Monday, January 30, 2017, By Keith Kobland
“For special programming like this, networks usually go out to select advertisers prone to run in that type of programming … and solicit inventory,” says Beth Ellen Egan, an associate professor in advertising at Syracuse University’s Newhouse School. “They won’t run any advertiser in that type of programming without the advertiser’s permission.”