All Posts in #TV ratings

Robert Thompson, Trustee Professor of television, radio, and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in the MarketWatch story “At MSNBC, ratings have dropped almost 30% for Rachel Maddow’s…

“For special programming like this, networks usually go out to select advertisers prone to run in that type of programming … and solicit inventory,” says Beth Ellen Egan, an associate professor in advertising at Syracuse University’s Newhouse School. “They won’t run any advertiser in that type of programming without the advertiser’s permission.”